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![Survival of the Richest: Escape Fantasies of the Tech Billionaires by [Douglas Rushkoff]](https://m.media-amazon.com/images/I/41x+SpNBXRL._SY346_.jpg)
Survival of the Richest: Escape Fantasies of the Tech Billionaires Kindle Edition
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Named One of the Most Anticipated Books of 2022 by Kirkus and Literary Hub
The tech elite have a plan to survive the apocalypse: they want to leave us all behind.
Five mysterious billionaires summoned theorist Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive the “Event”: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley–style certainty that they and their cohort can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology.
In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters—master programmers who want to remake the world from scratch as if redesigning a video game and bankers who return from Burning Man convinced that incentivized capitalism is the solution to environmental disasters—Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so. And he shows how recent forms of anti-mainstream rebellion—QAnon, for example, or meme stocks—reinforce the same destructive order.
This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created—a world alive with algorithms and intelligences actively rewarding our most selfish tendencies—and rediscover community, mutual aid, and human interdependency. In a thundering conclusion, Survival of the Richest argues that the only way to survive the coming catastrophe is to ensure it doesn’t happen in the first place.
- ISBN-13978-0393881066
- PublisherW. W. Norton & Company
- Publication dateSeptember 6, 2022
- LanguageEnglish
- File size512 KB
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From the Publisher

Editorial Reviews
Review
― Frances Moore Lappé, author or coauthor of twenty books, from Diet for a Small Planet to Daring Democracy
"Survival of the Richest is more than a primer on a soulless worldview pervading all aspects of life. Defying fantasies of escape―from each other, from earthliness, from Earth―Rushkoff offers something at once more realistic and more imaginative: mutual regard, responsibility, and flourishing. In so doing, he mounts an impassioned defense of everything and everyone marked expendable in the fanatical pursuit of a blank slate."
― Jenny Odell
"A devastating portrait of the cultures and logics underlying big tech. Rushkoff is going to make you mad enough to fight back. A vital, lucid, and enraging read."
― Naomi Klein, author of This Changes Everything: Capitalism vs. the Climate
"[Rushkoff’s] report is both fierce and amazed in the face of capitalism’s delusions; I for one am sharpening my pitchfork."
― Jonathan Lethem
"Rushkoff gives us a sober, scathing oddsmaking on the recursive wager of the ultra-rich."
― Cory Doctorow
"Douglas Rushkoff has always been a singular observer and thinker. Embedded near the epicenters of the digital revolution, he has never flinched from honestly delivering fresh, radical, humane critiques of the emerging world. There are plenty of books decrying the horrors of twenty-first-century monopoly capitalism, but none quite like Survival of the Richest."
― Kurt Anderson, author of Evil Geniuses
"Douglas Rushkoff’s keen eye as a seasoned media analyst, combined with his flair and wit as a writer and a performer, shine in this book."
― Marina Gorbis, executive director of Institute for the Future
"A hilarious and lacerating look at the elite sociopathy wrecking the world, and a call to arms for how the rest of us can fight it."
― Molly Crabapple, author of Drawing Blood and coauthor (with Marwan Hisham) of Brothers of the Gun
"With razor-sharp insight, Rushkoff unwraps the dazzling facade of the technological dream, revealing the alarming Mindset that underlies promises of planetary salvation."
― Jeremy Lent, author of The Patterning Instinct and The Web of Meaning
"[A] thorough and authoritative condemnation of tech worship."
― Kirkus Reviews
"A shocking account of how the very wealthy prep for doomsday [and]…an eye-popping look at some outlandish visions for the future."
― Publishers Weekly --This text refers to an alternate kindle_edition edition.
About the Author
Product details
- ASIN : B09TQ14FVK
- Publisher : W. W. Norton & Company (September 6, 2022)
- Publication date : September 6, 2022
- Language : English
- File size : 512 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 225 pages
- Best Sellers Rank: #100,784 in Kindle Store (See Top 100 in Kindle Store)
- #29 in Media Studies (Kindle Store)
- #46 in General Technology & Reference
- #53 in Sociology of Social Theory
- Customer Reviews:
About the author

Named one of the “world’s ten most influential intellectuals” by MIT, Douglas Rushkoff is an author and documentarian who studies human autonomy in a digital age. His twenty books include the upcoming Survival of the Richest: Escape Fantasies of the Tech Billionaires, Team Human, based on his podcast, as well as the bestsellers Present Shock, Throwing Rocks and the Google Bus, Program or Be Programmed, Life Inc, and Media Virus. He also made the PBS Frontline documentaries Generation Like, The Persuaders, and Merchants of Cool. His book Coercion won the Marshall McLuhan Award, and the Neil Postman Award for Career Achievement in Public Intellectual Activity.
He coined such concepts as “viral media,” “screenagers,” and “social currency,” and has been a leading voice for applying digital media toward social and economic justice. He a research fellow of the Institute for the Future, and Professor of Media Theory and Digital Economics at CUNY/Queens. He is a columnist for Medium, and his novels and comics, Ecstasy Club, A.D.D, and Aleister & Adolf, are all being developed for the screen.
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Top reviews
Top reviews from the United States
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That billionaires are a group that thinks alike and spends most of their time trying to grow their fortunes.
Actually they are people like the rest of, except they won 1000 lotteries.
Most chose their parents wisely.
Some built a business that spun off lots of value, and stock value.
But that's about all they have in common.
We are especially vulnerable to bad people controlling lots of money thanks to Citizens United, which was in fact sponsored by the oil industry and it's beneficiaries, a couple nasty billionaires, whose dad made his fortune building USSR's Stalin's oil industry, which Putin owns today. So those guys always pretend to be anti-communist, while closing giant deals with Putin, and distorting our politics to give them US Govt subsidies to do it.
The author picks a few weirdos and suggests that all rich people share their insane and heartless views.
That is as intellectually bankrupt as stereotyping races or ethnic groups.
However he gets away with it because billionaires are not a protected class.
Top reviews from other countries

He writes well though it all feels a bit pretentious and frankly quite bland.

Be kind, do no harm and share nicely like your mother taught you. The insane people deliberately perpetuating a system that contravenes any of the above? Well, as my husband likes to metaphorically put it “there’s no shame in showbizz…”
Highly recommend ✌🏾❣️


