FREE delivery: Friday, Nov 6 on your first order.
Fastest delivery: Wednesday, Nov 4 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from
Sold by
Ships from

Sold by

Return policy: Returnable until Jan 31, 2021
For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021.
Condition: Used: Good
Comment: All pages and cover are intact. Spine/cover edges may show signs of wear including creasing and curled corners. Pages may include limited notes and highlighting. Item may be missing bundled media.

Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

Survival to Thrival: Building the Enterprise Startup - Book 1 The Company Journey Hardcover – April 16, 2018

4.9 out of 5 stars 36 ratings
Book 1 of 2: Survival to Thrival

See all formats and editions Hide other formats and editions
New from Used from
$15.96 $10.46

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore

To get the free app, enter your mobile phone number.


Frequently bought together

  • Survival to Thrival: Building the Enterprise Startup - Book 1 The Company Journey
  • +
  • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
  • +
  • Value as a Service: Embracing the Coming Disruption
Total price: $51.98
Buy the selected items together

Special offers and product promotions

Editorial Reviews


"Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth--must read by all!"
-- Aaron Levie,
CEO & Founder, Box

"Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere."
-- Clara Shih,
CEO & Founder, Hearsay;
Board Director, Starbucks

"Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder."
-- Young Sohn,
President & CSO, Samsung Electronics;
Chairman of the Board, Harman

"There's no better 'how-to' manual for creating your own enterprise startup. Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales. "
-- Aaref Hilaly,
Partner, Sequoia Capital

"Tinker and Nahm substantively explain B2B entrepreneurship: unlocking growth with Go-To-Market Fit, navigating the change from startup to growing company, and dealing with the inevitable setbacks. Survival to Thrival is practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup."
-- Rob Siegel,
Stanford GSB Professor;
Partner, XSeed Capital

"Survival to Thrival is the real world of B2B entrepreneurship. Every entrepreneur should read it."
-- Neil Patel,
Co-Founder, Crazy Egg; Co-Founder,
KissMetrics; King of Online Marketing

From the Back Cover

Ray Carroll, VP Sales - Engagio, Former VP Sales - Marketo

Sameer Dholakia, CEO - SendGrid

Huan Ho, Co-founder and CTO - RallyTeam

Mark Leslie, Lecturer - Stanford GSB, Founder and CEO - Veritas Software

Aaron Levie, CEO & Co-founder - Box

Jon Miller, Co-founder & CEO - Engagio, Former Co-founder - Marketo

Mark Templeton, Former CEO - Citrix

Tien Tzuo, CEO and Co-founder - Zuora

Product details

  • Item Weight : 12.3 ounces
  • Hardcover : 136 pages
  • ISBN-10 : 1684014905
  • ISBN-13 : 978-1684014903
  • Product Dimensions : 8.58 x 0.51 x 5.91 inches
  • Publisher : Mascot Books (April 16, 2018)
  • Language: : English
  • Customer Reviews:
    4.9 out of 5 stars 36 ratings

Customer reviews

4.9 out of 5 stars
4.9 out of 5
36 global ratings
5 star
4 star
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on May 12, 2018
Verified Purchase
review image
3 people found this helpful
Comment Report abuse
Reviewed in the United States on May 6, 2019
Verified Purchase
Reviewed in the United States on April 14, 2019
Verified Purchase
Reviewed in the United States on March 20, 2019
Verified Purchase
Reviewed in the United States on May 5, 2018
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United States on June 6, 2018
Verified Purchase
Reviewed in the United States on April 19, 2018
Verified Purchase
review image