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Survival to Thrival: Building the Enterprise Startup - Book 1 The Company Journey Hardcover – April 16, 2018
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"Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth--must read by all!"
-- Aaron Levie,
CEO & Founder, Box
"Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere."
-- Clara Shih,
CEO & Founder, Hearsay;
Board Director, Starbucks
"Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder."
-- Young Sohn,
President & CSO, Samsung Electronics;
Chairman of the Board, Harman
"There's no better 'how-to' manual for creating your own enterprise startup. Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales. "
-- Aaref Hilaly,
Partner, Sequoia Capital
"Tinker and Nahm substantively explain B2B entrepreneurship: unlocking growth with Go-To-Market Fit, navigating the change from startup to growing company, and dealing with the inevitable setbacks. Survival to Thrival is practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup."
-- Rob Siegel,
Stanford GSB Professor;
Partner, XSeed Capital
"Survival to Thrival is the real world of B2B entrepreneurship. Every entrepreneur should read it."
-- Neil Patel,
Co-Founder, Crazy Egg; Co-Founder,
KissMetrics; King of Online Marketing
From the Back Cover
Sameer Dholakia, CEO - SendGrid
Huan Ho, Co-founder and CTO - RallyTeam
Mark Leslie, Lecturer - Stanford GSB, Founder and CEO - Veritas Software
Aaron Levie, CEO & Co-founder - Box
Jon Miller, Co-founder & CEO - Engagio, Former Co-founder - Marketo
Mark Templeton, Former CEO - Citrix
Tien Tzuo, CEO and Co-founder - Zuora
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