Similar authors to follow
See more recommendations
About Susannah Bowen
I am excited to have my third book How To Market Books 6e published in 2019; my other books are How to Get a Job in Publishing (with Alison Baverstock and Steve Carey) and How to Save Your Life (with Steve Carey).
I have a passion for marketing, communication and the publishing industry. I work in marketing at one of Australia's largest publishers, and am an Hon. Fellow at the University of Melbourne in Culture and Communication.
I have kids, a shockingly fluffy dog and I love to bake cakes.
I love getting feedback - please do get in contact! https://www.linkedin.com/in/susannah-bowen/
"The 6th edition has everything a book marketer needs. In fact if every publishing house doesn't have a copy of this book somewhere in their office, I'd be annoyed. It should be required reading. Particularly by people who come into book publishing thinking it's like other industries. It's not. It's unique. It has a language of its own. It has its quirks. And it has its issues. You need to understand the basics and then the industry as a whole. And at 480 pages, this book may just cover everything you need to know to be successful in publishing in an ever changing industry. Because the book publishing industry is changing. Always changing. And marketing has to adjust to these changes." - Rachael McDiarmid, http://www.rmmarketingservices.com/blog
Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.
With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon.
Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers:
- A fully international perspective for today’s global industry
- New case studies to illustrate changing industry issues and application
- Completely updated coverage of digital and social marketing and GDPR
- Topical updates, more case studies and tips on getting work in publishing on a companion website
- Detailed coverage of individual market segments, bringing relevance to every area of publishing