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Michiel Schwarz

Sustainism Is the New Modernism: A Cultural Manifesto for the Sustainist Era (DISTRIBUTED ART) Paperback – December 31, 2010

by Michiel Schwarz (Author), Joost Elffers (Author)

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Michiel Schwarz and Joost Elffers' Sustainism Is the New Modernism declares the dawn of a new cultural era, as we transition from modernity to sustainity--towards a world that is more connected, more localist, more digital and more sustainable. As the authors of this clear-eyed manifesto argue, "sustainism marks a shift not only in thinking and doing but in collective perception--of how we live, do business, feed ourselves, design, travel and communicate, as much as how we deal with nature." In the twentieth century, whether we knew it or not, our world was shaped by modernist values, from the design of our cities to our homes, technologies and our conceptions of progress. Sustainism recasts our relationship to all of these things, binding ecological issues to a larger picture of our world. Through a series of graphically dynamic aphorisms, quotes and symbols designed for worldwide use by businesses, individuals and institutions, to signal support for sustainism, Michiel Schwarz and Joost Elffers show how the movement is already reshaping global culture, technology, food and media. With this concise manifesto, they launch the term sustainism into the public consciousness. The sustainist era has begun.
Michiel Schwarz is a Dutch independent cultural thinker, innovator and producer, now working from Berkeley, California. Originally trained as a sociologist of technology, he has initiated projects on global issues, the future of design, technology and media. His publications include The Technological Culture and Speed: Visions of an Accelerated Age. His latest book is Sustainist Design Guide: How sharing, localism, connectedness and proportionality are creating a new agenda for social design (with Diana Krabbendam, BIS Publishers, 2013).
Joost Elffers is a designer, "symbol maker" and creative producer of award-winning and innovative books such as 48 Laws of Power, Play With Your Food and Tangram: The Ancient Chinese Shapes Game.

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Editorial Reviews

Review

Sustainism - It's Got a Name, Now Do It - The New York Times

Sustainism will drive the creativity of the twenty-first century. By connecting the issues of sustainability, social networks, localism, biomimicry, community, urban planning, food and a host of others, Michiel Schwarz and Joost Elffers offer a canvas on which we might paint the future of our society.
-- Tim Brown, CEO and President, IDEO

About the Author

Michiel Schwarz is a cultural thinker, innovator and consultant, now working from Berkeley, California. Originally trained as a sociologist of technology, he has initiated projects on global issues, the future of design, technology and media. His publications include the Technological Culture and Speed: Visions of an Accelerated Age.
Joost Elffers is a creative producer, "symbol maker" and designer, based in New York. He is the initiator and producer of award-winning and innovative books such as 48 Laws of Power, Play with your Food and Tangram: The Ancient Chinese Shapes Game.

Product details

Publisher : D.A.P./Distributed Art Publishers (December 31, 2010)
Language: : English
Paperback : 240 pages
ISBN-10 : 1935202227
ISBN-13 : 978-1935202226
Item Weight : 1.87 pounds
Dimensions : 7.09 x 0.79 x 9.45 inches

Customer Reviews:

7 ratings

LinzF

Amazing concept - lack of content.

Reviewed in the United States on April 17, 2011

Verified Purchase

I must have misunderstood the description of this book, it is not what I thought it would be. This book touches on a concept which I see in my everyday life being an interior designer. I was ecstatic to see someone had written a book coining the term "sustainism" but once I received this from amazon I was disappointed to realize the book only briefly touches on the subject and doesn't elaborate or come to any real conclusions. The amazon description does mention the book having graphic pages, but the entire book is filled with what I would call conceptual graphic images. I read the entire book in less than a hour, and was inspired by probably 10 pages of it.

10 people found this helpful

Helpful

Bofy

A manifesto, but...

Reviewed in the United States on September 8, 2013

Sustainism is a manifesto, this means that the authors dont need to explain an document everything in the book. As a researcher in the field i have to say i was not unaware of any of the concepts discussed and i was surprised by how comprehensive the book was. Nothing was missing. I am not sure about how accessible the information would be for someone with little or no background in sustainability. Beautifully made and meaningful book but not an introduction book to sustainability.

4 people found this helpful

Griselda

have got my book...

Reviewed in the United States on August 20, 2019

Today, late but I have got the book,
Griselda

shopper

Design-Konzepte, Symbole, Aphorismen, Zitate

Reviewed in Germany on January 7, 2014

Wenn man das Buch ohne jede Vorkenntnisse oder ohne den Text zu beachten durchlättert, könnte man es für ein Kunstbuch halten! Tatsächlich geht es auch weniger um Erklärungen oder Abhandlungen, sondern nur um kurze, prägnante Postulate und Zitate. Der Schwerpunkt liegt beim Design und selbst der Text ist meist komplett durchgesignt, farblich abgesetzt und dynamisch angeordnet.

Es geht den Machern eher darum, den Begriff Sustainism ins öffentliche Bewusstsein zu bringen und ein komplettes Design-Konzept gleich mitzuliefern. Sustainism soll auch nicht auf ökologische Nachhaltigkeit fixiert sein, sondern eine Sustainism-Kultur, die sich auf alle Bereiche des Lebens und Denkens auswirkt. So gehört auch die digitale Vernetzung, Open-Source und Projekte wie die Wikipedia zu diesem Sustainism-Konzept. Man ist dann auch konsequent und stellt tatsächlich alle Logos und Designs des Buches per "copyleft" unter CREATIVE COMMONS zur freien Verfügung! Die Verwendung der Designs ist also nicht nur erlaubt, sondern (mit Nennung der Quelle) ausdrücklich erwünscht.

Das Buch ist also eher ein Start, ein Denkanstoß - und vor allem ein Design-Konzept. Man darf also keine konkreten Konzepte erwarten, die man sofort in die Praxis umsetzen kann. Obwohl das Buch auch einen sehr interessanten Vorschlag aufführt, wie das Lebensmittel-Logo für einen "Fossil Fuel Foodprint" (FFF) [siehe Bild 5], das dem Käufer anzeigen soll, welche Menge fossiler Brennstoff für Produktion und Transport eines Lebensmittels verbraucht wurde - im Verhältnis zu den Kalorien, die das Lebensmittel liefert. Ein Produkt, das ein Äquivalent von 7 Kalorien an fossilem Brennstoff für Produktion und Transport verbraucht hat um 1 Kalorie in Form von Lebensmittel zu liefern, würde dann ein FFF-Logo mit dem Wert 1:7 tragen. Der Käufer könnte damit verschiedene Lebensmittel vergleichen und gezielt das mit dem geringsten Verhältnis kaufen.

Dass das mit Leben füllen und in der Praxis umsetzen nicht so einfach sein wird, wie das Postulate aufstellen, darüber sind sich die Autoren wohl auch im klaren. So haben sie auf einer Seite auch kurz das Problemfeld "economy versus ecology" angerissen: Wäre der Käufer bereit für das Buch ganze 50% mehr zu zahlen, wenn man es nicht günstig in Ausland produziert, aber durch den Transport aus Fernost in die einzelnen Buchläden 1500kg CO2 produziert?

Selbst wer mit dem Inhalt nichts anfangen kann und es textlich/inhaltlich zu schwachbrüstig findet, bekommt immerhin Seiten die aufgrund ihrer Gestaltung schön anzusehen sind. Wie gesagt, man könnte es auch einfach nur als Kunst-/Design-Buch ansehen.

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ダンクラフリーク

文章が非常に少ない

Reviewed in Japan on May 16, 2013

期待していたものではなかったです。
本の表紙にはManifestoと書いてあります（画像では気が付きませんでした）、各ページロゴマークやキャッチフレーズのみです。
グラフィックがインフォメーションを伝えるための強い表現手段となっていればよいのですが、残念ながらそうはなっていません。
言いたいことが伝わって来ません。

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Sustainism Is the New Modernism: A Cultural Manifesto for the Sustainist Era (DISTRIBUTED ART) Paperback – December 31, 2010

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