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Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 Hardcover – April 28, 2006
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Significant also is the confusion in reporting influences in development of the cutting edge Geigy Pharmaceuticals graphics program where the influences of Armin Hofmann and Emil Ruder as educators of the leading Geigy designers are missing. While this is inferred on page 162 in the statement that "the Geigy style originated in the teaching at the Allgemeine Gewerbeschule," the key influences in Basel--Hofmann and Ruder--are not mentioned.
Similarly, Hollis attributes Müller-Brockman's "conversion" to the influences of Lohse and Vivarelli, the evidence being the concert hall posters of 1951 and 52. While this is definitely a move in that direction from an earlier illustrative style, the most convincing change, and the style by which Müller-Brockman is widely known, emerged on the hiring of graduates of the Basel school under Armin Hofmann in 1955. This means that Hofmann and Ruder pre-date Müller-Brockman's mature style instead of being placed as p.Read more ›
Interesting as the text is I was particularly impressed with the several hundred illustrations (all with extensive captions) and as this is a book about a visual style and basically a printed one the choice of posters, examples of typography and many spreads from brochures, magazines, books all work well to complement the words.
I was interested in the several pages devoted to the magazine 'Neue Grafik' (New Graphic Design) which was the flagship publication of the Zurich modernists. It only ran for seventeen issues (from 1958 to a double issue seventeen and eighteen in 1965) but was really the only opportunity for designers outside Switzerland to see what was going on. Strangely, despite the design aiming for clarity, reading the issues was a bit of a chore. Three languages were set in each edition in one typeface and one size with paragraphs stretching sometimes to hundreds of words with no par indents or line space. However each spread looked fresh and lively thanks to the publication's grid.
I think it is worth commenting on the book's production.Read more ›
Los contenidos interesantes, por tratarse de una generación histórica en el diseño gráfico universal. Es un libro muy recomendable.
Most Recent Customer Reviews
All normal, very effective, all within the ages enjoyed.
The book content is very great. I like the book's layout because that it's clearly show the message and the content is useful.Published on June 12, 2014 by sandra
This book goes into immense detail, with countless full colour reproductions of some of the seminal works in the development of Swiss graphic design. Read morePublished on February 29, 2008 by Rafe Copeland