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Switch: How to Change Things When Change Is Hard Hardcover – February 16, 2010
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Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
From Publishers Weekly
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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This book gets you to think about different situations from different views you are learning about from this books.
Switch provides people's experiences that can help shape your mind differently forever.
It's fun to learn about your type of personality from this book and about our elephants and riders.
"Switch" is a blueprint to change. Any change. In any environment. The book is condensed wisdom on how to change. It's deeply rooted in psychology, yet written in a simple, effective language so anybody could understand and apply it.
"Switch" gives you not only theory but also real life examples of people changing when change is hard.
If you want to change something in your life - the "Switch" is your ultimate guide.
The subtitle says it all: "How to change things when change is hard." Teaches a simple model your people can remember and actually use. Filled with research stories that illustrate and anchor the principles in your mind, so it becomes permanent over time. And if you look closely, you'll see that they use their own model to teach you how to use the model. Perfect!
Each part is the broken down to another three subparts that go into more detail.
The Heath brothers depict the three different parts using suggestions, real life examples, and metaphors. The problem with this would have to be that the examples can seem more like anecdotes, and have no real scientific evidence that it really is proven to work. This problem is more of a general problem between most leadership books.
With all that being said, Chip and Dan Heath can help you learn and use transformational leadership qualities in your everyday life by following the main point of being able to change your path by equally using both your rational and emotional side. I would definitely recommend to people looking for a new leadership book to read. The book also provides a Q and A at the end of the book to help people with the defeat the most common problems when it comes to change, but will not make sense for people that don’t read the book.