List Price: $29.00 Details
Save: $14.60 (50%)
Get Fast, Free Shipping with Amazon Prime & FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
  • Learn more about free returns.
How to return the item?
FREE delivery:
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
Friday, June 25 on orders over $25.00 shipped by Amazon. Details
Fastest delivery: Thursday, June 24
Order within 17 hrs and 36 mins
Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
$$14.40 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$14.40
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Return policy: This item is returnable
In most cases, items shipped from Amazon.com may be returned for a full refund.
Switch: How to Change Thi... has been added to your Cart
Get Fast, Free Shipping with Amazon Prime
FREE delivery:
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
Friday, June 25 on orders over $25.00 shipped by Amazon. Details
Used: Very Good | Details
Condition: Used: Very Good
Comment: Nice clean copy with no highlighting or writing. We take pride in our accurate descriptions. Satisfaction Guaranteed.
<Embed>
Other Sellers on Amazon
$8.13
+ $3.99 shipping
Sold by: AnaCo
Sold by: AnaCo
(2667 ratings)
95% positive over last 12 months
Only 1 left in stock - order soon.
Shipping rates and Return policy
$13.48
& FREE Shipping
Sold by: deals-2-grab
Sold by: deals-2-grab
(121 ratings)
99% positive over last 12 months
Only 1 left in stock - order soon.
Shipping rates and Return policy
$13.77
FREE Shipping
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25.00 shipped by Amazon.
Sold by: Essentialsmerchant
Sold by: Essentialsmerchant
(46 ratings)
100% positive over last 12 months
In stock soon.
Order it now.
Shipping rates and Return policy
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.


Switch: How to Change Things When Change Is Hard Hardcover – February 16, 2010

4.6 out of 5 stars 2,996 ratings

Price
New from Used from
Kindle
Hardcover
$14.40
$6.45 $2.06
Get 3 for the price of 2. Shop items

Celebrity picks - see what your favorite authors are reading

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Switch: How to Change Things When Change Is Hard
  • +
  • Made to Stick: Why Some Ideas Survive and Others Die
  • +
  • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Total price:
To see our price, add these items to your cart.
Some of these items ship sooner than the others.
Choose items to buy together.

Special offers and product promotions

  • Get 3 for the price of 2. Offered by Amazon.com. Shop items
  • Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now

Editorial Reviews

Amazon.com Review

Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)


From Publishers Weekly

The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product details

  • Publisher ‏ : ‎ Crown Business; 1st edition (February 16, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 305 pages
  • ISBN-10 ‏ : ‎ 0385528752
  • ISBN-13 ‏ : ‎ 978-0385528757
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 5.86 x 1.17 x 8.54 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,996 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,996 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on June 7, 2016
Verified Purchase
55 people found this helpful
Report abuse
Reviewed in the United States on December 2, 2012
Verified Purchase
92 people found this helpful
Report abuse
Reviewed in the United States on May 1, 2017
Verified Purchase
26 people found this helpful
Report abuse
Reviewed in the United States on March 12, 2015
Verified Purchase
24 people found this helpful
Report abuse

Top reviews from other countries

ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom on July 18, 2013
Verified Purchase
15 people found this helpful
Report abuse
Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom on August 15, 2013
Verified Purchase
4 people found this helpful
Report abuse
Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom on February 9, 2011
Verified Purchase
16 people found this helpful
Report abuse
SarahB
5.0 out of 5 stars 1small step can bring about a great leat
Reviewed in the United Kingdom on February 14, 2015
Verified Purchase
2 people found this helpful
Report abuse
Amazon Customer
3.0 out of 5 stars Good read
Reviewed in the United Kingdom on March 1, 2020
Verified Purchase