- Audible Audio Edition
- Listening Length: 7 hours and 42 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: February 16, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0038NLX9S
- Amazon Best Sellers Rank:
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Switch: How to Change Things When Change Is Hard Audiobook – Unabridged
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Top customer reviews
This book gets you to think about different situations from different views you are learning about from this books.
Switch provides people's experiences that can help shape your mind differently forever.
It's fun to learn about your type of personality from this book and about our elephants and riders.
Are you responsible for some change in your company but don’t really have the power to make that change? Maybe you’re in charge but the entrenched ethic/patterns are totally contrary to the change that needs to be made?
This is the book for you.
Chip and Dan Heath explore how many organizations made the Rider (our thinking brain) and the Elephant (our feeling brain) both adopt a change. You’ll see this 2 brain thinking explored in other books like Thinking, Fast and Slow.
In Switch Chip and Dan assert that our Rider is going to generally go where the Elephant wants to. With great effort it can overpower the Elephant for a short time (like when I swear off cookies) but eventually the much more powerful Elephant will win as the Rider gets tired.
Switch doesn’t claim to give you all the answers to make effective change at your organization, it does give you lots of great stories and examples of how others made change and then pulls out practical application you can use to help make changes in your organization.
One of the best takeaways is to make change easy. Don’t give a big overarching change policy. Give clear concise easy to carry out directions. If you’re looking to cut short term costs because you have no money maybe that direction is “We’ll always choose the cheapest option even if the long term cost is more”.
With that direction all purchasers have a clear direction when making any purchasing decision.
There are many more great takeaways in Switch and I highly recommend you read it.
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