Top positive review
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Superior to Books AND Online Thesauri
on February 9, 2013
If you care about PRECISION in your communication, The Synonym Finder is indispensible.
Page count: Synonym Finder 1371, Roget's Thesaurus 572
They're not even in the same weight class.
And why is Synonym Finder is superior to online searching?
Let me give you an example.
I was looking for an alternative to the word "competitor."
But I was also exploring the IDEA of competition in the piece I was working on.
Roget gave me only "compete." Good grief man, give me something to work with!
Synonym Finder gave me:
They're all lined up, one after the other, in close proximity,
allowing me to scan back and forth between them to find the
PERFECT way to express the thought AND the feeling I was trying to convey.
THAT is the kind of precision that lends power to the copy I write.
Not everybody needs that kind of attention to detail,
but it's good to know that when I need it,
Synonym Finder is right there next to me.
And, there is VALUE in having all the words in front of me at once.
Could I have gotten all of these derivatives by searching online?
And could I have typed in ALL FOUR words into separate windows
and cascaded or tiled them so they were all visible at the same time?
Well, yeah, but how much screen real estate do you have?
But it's SO much easier to have them in print together, organized,
and easy to rove from one to the others instantly.
But here's what I feel is the most important reason to use a BOOK,
as opposed to a computer screen:
Typically, I'm writing on a computer or laptop. It's how I learned to
write- on the old Apple IIe...
you're looking at a SCREEN.
and when you're trying to get clear on a line or a word or a way of
expressing idea, or you're struggling with the BEST way to communicate
with your reader...
you're looking at a SCREEN.
Just the mere physical act of looking away from that SCREEN,
opening the book, changing your focus, finding the page and
seeing a different font style can interrupt your pattern,
and open up your mind to a whole new way of seeing and
thinking about the subject.
It's not just about the words, it's also about the state change.
It's a 10-second exercise that gets you OUT of the problem and
INTO the solution.
The real power is the combination of the two working together,
hand in hand.
Not everyone needs this level of fanaticism, but there's an unmistakable
difference between the "talking at them" style of copy that's so
prevalent today, and communicating with your reader in a way that
tells them that you know them you understand them, and you care
about them in a way that nobody else in your market does.
The Synonym Finder can help you get there faster than you would
any other way.