- Paperback: 294 pages
- Publisher: Penguin; Reissue edition (July 1, 2000)
- Language: English
- ISBN-10: 9780140291872
- ISBN-13: 978-0140291872
- ASIN: 0140291873
- Product Dimensions: 5.1 x 0.6 x 7.7 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 140 customer reviews
- Amazon Best Sellers Rank: #941,957 in Books (See Top 100 in Books)
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Syrup Paperback – July 1, 2000
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"A FAST-PACED TOUR THROUGH CORPORATE AMERICA" -- CHICAGO SUN-TIMES
From the Back Cover
Scat is young, confused, underemployed, and in Los Angeles, so when he comes up with the idea for the hottest new soda ever, he's sure he'll retire as the next overnight sensation. But in the treacherous waters of corporate America there are no sure things -- and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6 -- who has all the angles Scat so desperately desires -- he sets out on a mission to reclaim the fame and fortune that, time and again, elude him. This brilliant debut is a hilarious send-up of celebrity, sexual politics, and the lengths to which a young man will go to get ahead and get a date.
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Showing 1-6 of 140 reviews
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This book is about a man who is an "idea man." As the cover shows he is working for a soda company, and not just any soda company, Coke. He first comes up with the idea for a new soda and then starts to run ads for them. There are twists and turns along the way which I will not divulge here. There is a hint of romance and lots of hardship followed by shear determination. If you have read other Maxx Barry books then you will be able to predict some of the things that happen. If not, there might be some great surprises in store.
Characters: Completely one dimensional. You never learn anything about anyone or their motives. You never learn anything about why 'Sneaky Pete' did what he did. @ has literally no backstory. Nothing is explained about 6 and why she acted the way that she did. And maybe I'm the only one that thought it, but these names are completely stupid. They have business meetings and go 'And now presenting Mr. Sneaky Pete'. Seriously bring me out of the moment.
Marketing: For something about marketing, I don't think I've ever seen anyone get anything so wrong. Every 'marketing' idea they had I groaned and rolled my eyes. Then there's little 'Marketing Tips' throughout the book that add very little to the context. This entire part fell flat to me.
Story (Spoilers ahead): None of the story made sense. None of it. At one point, they have to come up with a new summer campaign because they decided not to do the old summer campaign. And now there's not enough time to do the old summer campaign, but there *is* enough time to come up with an entirely new campaign? How does that work?
Then the ending falls absolutely flat. Everything works just because, there is no ending, no sense of closure, no character development or growth. All around disappointing.
I do like Max Barry's earlier stuff though, so I was surprised at my reaction to this. I recommend picking up Machine Man as a light read if you'd like to get acquainted with him rather than this.
I absolutely enjoyed the book from start to end, and continue to enjoy it every time I read it. It brings a smile to my face, it makes me laugh out in places where laughing out is completely inappropriate. Syrup makes "marketing" interesting enough to understand and pleasantly entertaining to read. It's literally pure satire about marketing a new product.
This has to be one of the most ingenious books I have had the pleasure of reading yet.
Good going, Maxx Barry, I applaud you.
I give 4 comparing his previous, if this were his first (or mine of his) would be a 5.
I know this review did not get into details of this book and why it's good or bad, but there are plenty of reviews that give an outline of Syrup. I just had something to say about this book. So I did.