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TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story Kindle Edition
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What causes a fledgling company to break through and prosper? At the highest level, the blueprint is always the same: An upstart team with outsized ambition somehow possesses an uncanny ability to surpass customer expectations, upend whole industries, and topple incumbents. But how do they do it? If only we could observe the behaviors of such a company from the inside. If only we were granted a first-person perspective at a present-day Silicon Valley startup-cum-blockbuster. What might we learn? This document—the story of Data Domain’s rise from zero to one billion dollars in revenue—is your invitation to find out.
For anyone curious about the process of new business formation, Tape Sucks offers a provocative, ripped-from-the-headlines case study. How does a new company bootstrap itself? What role does venture capital play? Why do customers and new recruits take a chance on a risky new player? Frank Slootman, who lived and breathed the Data Domain story for six years, offers up his clear-eyed, “first-person shooter” version of events. You’re with him on the inside as he and his team navigate the tricky waters of launching a high-technology business. You’ll feel—deep in your gut—the looming threat of outside combatants and the array of challenges that make mere survival an accomplishment. You’ll catch a glimpse of an adrenalin-fueled place where victories are visceral, communication wide open, and esprit de corps palpable.
The upshot is that the principles of the early entrepreneurs of Silicon Valley are alive and well. Their straightforward ideas include employee-ownership, tolerance for failure, unfettered meritocracy, faith in the power of technology breakthroughs, a preference for handshakes and trust over contracts and lawsuits, pragmatism, egalitarianism, and a belief in the primacy of growth and reinvestment over dividends and outbound profits. Tape Sucks is an honest, informed perspective on technology wave riding. It allows you to observe a high-growth business at close range and get an unvarnished picture of how things really work.
- LanguageEnglish
- Publication dateApril 21, 2011
- File size154 KB
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Product details
- ASIN : B004XMXYX6
- Publication date : April 21, 2011
- Language : English
- File size : 154 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 111 pages
- Page numbers source ISBN : 0615484069
- Best Sellers Rank: #209,587 in Kindle Store (See Top 100 in Kindle Store)
- #241 in Entrepreneurship (Kindle Store)
- #373 in Business Leadership
- #1,449 in Entrepreneurship (Books)
- Customer Reviews:
About the author

Frank Slootman currently serves as Chairman and CEO at Snowflake. Frank has over 25 years of experience as an entrepreneur and executive in the enterprise software industry. Mr. Slootman served as CEO and President of ServiceNow from 2011 to 2017, taking the organization from around $100M in revenue, through an IPO, to $1.4B. Prior to that, Frank served as President of the Backup Recovery Systems Division at EMC following an acquisition of Data Domain Corporation/Data Domain, Inc., where he served as the Chief Executive Officer and President, leading the company through an IPO to its acquisition by EMC for $2.4B. Slootman holds undergraduate and graduate degrees in economics from the Netherlands School of Economics, Erasmus University Rotterdam.
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The told the group that he had written a "small book" about his experience at Data Domain, the backup company that got its name by the slogan "Tape Sucks" in the mid 2000s. He took over as CEO in 2003, and the company was doing over $1 billion in business a year when it was sold to EMC, their arch competitor, in 2009.
Obviously, Data Domain is a great technology success story, and his book, Tape Sucks, tells the story, from beginning to end. He writes like he speaks, minus the Dutch accent. The book is a quick read and full of nuggets of wisdom from a guy who has been there.
The audience for the book are:
*Current CEOs of startups
*CEOs of companies that want to grow from 20 people to 1000
*Entrepreneurs that want to start a technology company of any type
I enjoyed this book thoroughly and I found myself nodding all the way through.
Now, if I only remember all the tips as I go through my workdays.
If you are a SaaS/enterprise software founder, this book is for you.



