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TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks Kindle Edition
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Top customer reviews
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The book is riddled with typos; it looks like a book report an 11th-grader slapped together in an hour - and didn't edit or proofread. And many of his 23 techniques aren't techniques at all, they're just imbecilic comments like: "Stories are powerful because people are hard-wired to listen to stories." That's an observation, not a technique.
I really don't understand the positive reviews, maybe this author and his friends/colleagues bought the book so they could review it. Note how brief most of the positive reviews are, that could suggest they're fraudulent.
Let me save you $7 and the hour it might take to read this the book. Here it is in a nutshell: Good talks tell stories, have a good opening line and conflict in the story, make it personal, show rather than tell, evoke all five senses, use specific details, have a moment that changes a character which Karia calls the "spark" and end with a takeaway. That's it.
Even if this book were better written and edited, its central premise is flawed: yes good storytelling is important for TED talks but you also need something novel or original to say - there has to be a larger meaning. TED isn't just about telling stories; it's about helping people to see the world in new ways with provocative ideas. Which were sadly lacking in this flimsy book. Fortunately I also read Chris Anderson's recent TED book which was much more useful.