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TM: The Untold Stories Behind 29 Classic Logos by [Mark Sinclair]

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Mark Sinclair

TM: The Untold Stories Behind 29 Classic Logos Kindle Edition

by Mark Sinclair (Author) Format: Kindle Edition

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TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Print length

224 pages
Language

English
Publisher

Laurence King Publishing
Publication date

September 8, 2014
File size

43454 KB
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Editorial Reviews

Review

"Fascinating." - Wired.com

"If you are interested in logo design, whether or not you are a designer, chances are that you would want to get Mark Sinclair's new book: TM: The Untold Stories Behind 29 Classic Logos." - Design Taxi --This text refers to an out of print or unavailable edition of this title.

About the Author

Mark Sinclair is Deputy Editor of Creative Review, the UK's leading magazine and blog on design, advertising and visual culture. He is co-author of Pictures and Words: New Comic Art and Narrative Illustration (Laurence King, 2005).

--This text refers to an out of print or unavailable edition of this title.

Product details

ASIN ‏ : ‎ B00OZKON4K
Publisher ‏ : ‎ Laurence King Publishing; 1st edition (September 8, 2014)
Publication date ‏ : ‎ September 8, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 43454 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 224 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #3,631,133 in Kindle Store (See Top 100 in Kindle Store)
- #981 in Branding & Logo Design
- #3,464 in Commercial Graphic Design (Kindle Store)
- #15,792 in Marketing (Kindle Store)

Customer Reviews:
8 ratings

Customer reviews

5 star		67%
4 star		7%
3 star		7%
2 star		18%
1 star 0% (0%)		0%

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Top reviews from the United States

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Ice Cube

Great Stories

Reviewed in the United States on February 15, 2018

Verified Purchase

Every brand designers should know these stories. It shows a breadth of experience and processes that is sure to make a designer happy.

Helpful

Thomas Wedell

Five Stars

Reviewed in the United States on March 1, 2016

Verified Purchase

A must for the study of typography!

Helpful

Jonathan Westfield

Five Stars

Reviewed in the United States on February 22, 2015

Verified Purchase

Great Book.

Helpful

Pat Rooney

A bit disappointed in the fact that some of the featured logos ...

Reviewed in the United States on November 20, 2015

Verified Purchase

A bit disappointed in the fact that some of the featured logos were from the EU and not relevant to the American consumer.

Helpful

NWD

a.k.a. Happy accidents from start to finish

Reviewed in the United States on November 10, 2014

"TM: The Untold Stories Behind 29 Classic Logos" by Mark Sinclair (Laurence King), a.k.a. happy accidents from start to finish. Even the book itself was initiated by a special issue of UK magazine, Creative Review, in which the editorial team was tasked to tell some of the stories behind the creation of some of the world's best-known logos.

The outgrowth of that research led to this beautifully designed book which shares some of the untold stories behind classic logos like CN (Canadian National), CBS, British Rail (once Railways, but there wasn't enough time to comp the word, "way" for the presentation), and so on. Images of paths not taken to images one wished were, right down to dispelling the myths behind the once-thought origins or originators of particular logomarks (e.g. peace symbol, Woolmark), this is enjoyable for those who appreciate the art and craft of logo design.

I personally love books like this for 3 reasons: 1. PROCESS: conceptual ideas, rough sketches or very tight explorations are shared, visually leading you to the final solution, 2. PERSEVERANCE: some marks really need to be coaxed out, or in some cases, begrudgingly as an afterthought (Centre Pompidou) and 3. NAPKINS: or any scrap of paper can be the carrier for a great visual idea. (Trust me, it’s true!)

4 people found this helpful

Helpful

Amazon Customer

No page numbers on the pages (?!)

Reviewed in the United States on March 30, 2015

Echoing the three prior reviews, however, for some reason, there are no page numbers :-(

2 people found this helpful

Helpful