The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships Paperback – December 20, 2016
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She focuses on the complete circle that actually makes C-Suite sales successful - not just one time but for the lifetime value of the client.
The book covers the strategy, your internal team, the actual salesperson, the client - the decision maker as well as others at the client. Her process takes into account that every situat The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships ion is unique and provides tools and techniques for you to make it work for YOUR client.
In this book, Lisa Magnuson teaches you everything from TOP-level strategy to detailed tactics. What's especially new, and different, is the deep treatment of how to build executive relationships inside a company where you are already doing business. This isn't just about how to get past the gatekeeper or how to get in the door for an opening sales call, it's about growing these significant relationships inside of companies that you hope to do business with for a very long time. And about how to do it with the blessing of the people you're working with every day in that company.
Extraordinary depth into a career-changing topic!
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