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Take Ivy Hardcover – August 31, 2010

by Shosuke Ishizu (Author), Toshiyuki Kurosu (Author), Hajime Hasegawa (Author),

382 ratings

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Described by The New York Times as, "a treasure of fashion insiders," Take Ivy was originally published in Japan in 1965, setting off an explosion of American-influenced "Ivy Style" fashion among students in the trendy Ginza shopping district of Tokyo. The product of four sartorial style enthusiasts, Take Ivy is a collection of candid photographs shot on the campuses of America's elite, Ivy League universities. The series focuses on men and their clothes, perfectly encapsulating the unique academic fashion of the era. Whether lounging in the quad, studying in the library, riding bikes, in class, or at the boathouse, the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time.

Take Ivy is now considered a definitive document of this particular style, and rare original copies are highly sought after by "trad" devotees worldwide. A small-run reprint came out in Japan in 2006 and sold out almost immediately. Now, for the first time ever, powerHouse is reviving this classic tome with an all-new English translation. Ivy style has never been more popular, in Japan or stateside, proving its timeless and transcendent appeal. Take Ivy has survived the decades and is an essential object for anyone interested in the history or future of fashion.

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“We at GQ have found endless inspiration in these pages, and designers have too."
GQ

“Time has done little to dim the allure of “Take Ivy,” with its guileless snapshots of handsome, fit and presumably bright young lugs disporting themselves in dining halls, on the College Green at Dartmouth, along Nassau Street in Princeton and in Harvard Yard.”
New York Times

“A fun addition to your shelf of sailing manuals and Kennedy biographies.”
Daily Candy

Product details

Publisher ‏ : ‎ powerHouse Books
Publication date ‏ : ‎ August 31, 2010
Edition ‏ : ‎ Reprint
Language ‏ : ‎ English
Print length ‏ : ‎ 142 pages
ISBN-10 ‏ : ‎ 1576875504
ISBN-13 ‏ : ‎ 978-1576875506
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 7.25 x 0.6 x 9.75 inches
Best Sellers Rank: #31,644 in Books (See Top 100 in Books)
- #15 in Fashion Photography (Books)
- #35 in Fashion History
- #48 in Fashion Design
Customer Reviews:
382 ratings

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Customers find the book nostalgic and a classic of its kind, appreciating its style and historical fashion aspect. Moreover, the book receives positive feedback for its value, with one customer noting it's a good staple for avid fans. However, the image quality receives mixed reviews, with some enjoying the pictures while others report terrible photo quality. Additionally, the color accuracy is criticized by multiple customers.

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Readability Style Inspiration Value for money Image quality Color accuracy

10 customers mention "Readability"10 positive0 negative

Customers find the book readable and nostalgic, describing it as a classic of its kind that is fun to look at and read. One customer notes it provides an interesting look at a different time, while another highlights its cultural representation of 1960s Ivy style.

"...All in all, a great dose of nostalgia. Pleased that there isn't a single pair of flip flops in the entire book." Read more

"...what taste ... what class ... so natural ... so at ease ... so nostalgic !!!..." Read more

"...Its an interesting piece of history, almost anthropology- taking a look around any campus today can yield an interesting comparison...." Read more

"I'm a girl, but I love the classic, clean style of college boy style...." Read more

9 customers mention "Style"9 positive0 negative

Customers appreciate the style of the book, with one customer highlighting its historical fashion aspect and another noting how it serves as great inspiration for menswear.

"...It's a very basic book but a nice throwback to Ivy Style. A great book to flip through." Read more

"...5. As for the fashion, I love it!! Just compare those gorgeous guys to today's college students ... what taste ... what class ... so natural ... so..." Read more

"Fantastic addition to the table. If you dig fashion and vintage looks, check it out." Read more

"...The book is of interest if only for his historical fashion aspect, however looking at 139 pages of young men dressed in what was very hip in 1965..." Read more

6 customers mention "Inspiration"6 positive0 negative

Customers find the book inspiring, with one mentioning it's full of excitement in its future, while another notes it's a useful reference.

"Inspirational and informative. Photos are grainy, but not the vintage grainy, just the low quality grainy" Read more

"...The book is of interest if only for his historical fashion aspect, however looking at 139 pages of young men dressed in what was very hip in 1965..." Read more

"...there isn't much earth-shattering about "Take Ivy," it is still a useful reference to its particular time and place, and an entertaining time..." Read more

"...Beautiful campus settings, bright, fresh young people, full of excitement in their future, and the innocence of America before the Kennedy..." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book offers good value, with one mentioning it's a great addition to their collection and another noting it's a good staple for avid fans.

"Great for my collcetion." Read more

"Fantastic addition to the table. If you dig fashion and vintage looks, check it out." Read more

"...content inside isn't "revolutionary" and its simply a good staple to have for any avid fan...." Read more

"good as a timepiece of the interest in Ivy League style and clothing from a Japanese observer. A classic of its kind...." Read more

22 customers mention "Image quality"9 positive13 negative

Customers have mixed opinions about the images in the book, with some enjoying them and finding them artistically beautiful, while others report terrible photo quality.

"...2. The photographer seems a bit lazy!!!..." Read more

"Beautiful photography. I saw the pictures with accompanying Japanese text years ago...." Read more

"Inspirational and informative. Photos are grainy, but not the vintage grainy, just the low quality grainy" Read more

"...In any case, the text is only part of the story. The photographs consitute the bulk (if that word can be applied to such a slim volume) of the book...." Read more

4 customers mention "Color accuracy"0 positive4 negative

Customers report issues with color accuracy in the book.

"...low-quality scans of the original and are so high-contrast and poorly colored that it makes it impossible to discern any detail...." Read more

"The print is incredibly poor quality. The images are blurry and not color accurate." Read more

"...Most of the photos are also not even in color but black and white. The image quality is grainy as well...." Read more

"...Many of the images are out of focus and some of the color seems unnatural...." Read more

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Rick Armstrong
very inciteful.
Reviewed in the United States on May 27, 2025
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Great for my collcetion.

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vli
old school
Reviewed in the United States on August 31, 2010
Verified Purchase
This book came in through Amazon Prime just this morning, and it's everything that style blogs have hyped it up to be. It was first popularized by M. Williams of A Continuous Lean, and when he scanned photos from his original 1965 edition, the books were going on eBay for as high as $500. At $14, it's a steal.

A small hardcover with glossy pages, the volume clocks in at around half an inch. Underneath the dust jacket is a gorgeous orange cloth-covered book embossed with seals of the eight Ivy League institutions. The preface introduces the modern edition (in English, of course) and references the original Japanese volume. In an effort to maintain authenticity, "The translation of the original text for this English-language edition has not been edited for the purpose of updating or revising facts, names, or other matters." (This note seems irrelevant until we get to discussions about student body size and other time-sensitive statistics.)

The book's pictures are of young men in varying degrees of prep -- lots of anoraks, varsity jackets, boat shoes, khakis, polos, slim ties, plaid shorts, etc. (There are maybe four women in the entire book.) Almost all of them are trim in physique and their clothing trim in cut. Given our society's Mad Men obsession and fashion's general return to 'Americana,' the book's reemergence is a reflection of cultural zeitgeist.

The one flaw is the captions, which seem to over-explain. For instance, we have on p. 68, "A student is taking a stroll on a rainy campus wearing a sweatshirt which, of course, is in the school color. Ivy Leaguers are known for displaying their loyalty and pride in their alma mater on a daily basis." These words are accompanied by a picture of a young man walking in the rain while wearing a Brown sweatshirt. I suppose they make much more sense in light of the original publication in Japan.

My favorite section is entitled "Take Ivy" (it follows "College Life," "College Fashion," and "Elements of 'Ivy'"). Here the authors discuss each of the eight universities and give a few facts about each. It then goes on to explore the presumed psyche of Ivy Leaguers with sub-headings like "Study hard..." and "Play hard..." and "Sound body" and "Sound mind." Placed on equal footing is a section devoted to JFK, who in 1965 must have embodied the Ivy League for the rest of the world.

I'm running out of summarizing steam, but there are more pages devoted to vehicles (classic cars, sports cars, bikes, and old bikes), boyfriends and girlfriends, professors and madras checks. There is another on "barefoot and its rationality," in which the Japanese author is perplexed that a young man had cut off his sweatshirt sleeves with a pair of scissors.

All in all, a great dose of nostalgia. Pleased that there isn't a single pair of flip flops in the entire book.

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54 people found this helpful

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Charles S. Houser
The making of Mad(ison) men
Reviewed in the United States on December 8, 2010
Verified Purchase
"All the people working in New York City fantacize about working at a modern office on Madison Avenue." So assert the authors of TAKE IVY, an English reproduction of a photographic essay saluting the fashions and ethos of American Ivy League colleges. First published in Japanese in 1965, this book, like the AMC series MAD MEN, will likely please anyone with a fascination for the early 1960s, an era of transition in USA (and therefore world) history. It's a time that seems to outsiders (whether geographic outsiders like the Japanese authors or temporal outsiders like MAD MEN's creator, actors, and primary audience) to successfully hold opposites in tension: tradition and innovation; conformity and individual expression; and the "study hard and play hard" motto (to cite one of the authors' frequently quoted observations of Ivy League life).

The English preface clearly states that "this English-language edition has not been edited for the purpose of updating or revising facts, names, or other matters." This is part of the book's charm. The authors' "gee whiz" enthusiasm and frequent expressions of amazement are credible only because they come from another era. (One amusing tid-bit that would surely have warranted a footnote had the text been updated was the mention of one Princeton student, Bill Bradley, an accomplished basketball star who epitomized the Ivy League motto of "sound body, sound mind.") That these observations are being made by "outsiders" and that the authors pepper their account with pedantic life-lessons for their fellow countrymen, gives the text a disturbingly decentering effect. Should I, as an American, be flattered by the authors' fascination with my country's elite (of which I am, however, not a part) or should I ache for their misplaced and self-lacerating admiration of a false ideal?

In any case, the text is only part of the story. The photographs consitute the bulk (if that word can be applied to such a slim volume) of the book. These are not posed images, but a diverse collection of candid shots. Given the masculinist environment of the mid-sixties Ivy League, this gives the book a mildly homoerotic aura (lots of varsity jackets, tight tide-waters, and madras shorts). Amusing observations add to the effect. "Ivy Leaguers frown upon students who earn good grades but have pale skin from spending too much time inside. This photo shows a student who is desperately trying to get bronze skin while preparing for an exam," says one caption.

Whether you're interested in a nostalgic look at a time not too long gone or just fascinated by the cycles of fascination, TAKE IVY is a guilty pleasure not to be passed up.

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Dylan
Lovely book, great photography, timeless
Reviewed in Canada on October 5, 2016
Verified Purchase

Beautiful book, mint condition. However, I do wish all the pages were in colour. Still doesn't take away from the overall greatness of this classic style guide.

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Une poesie noire.Ce livre fait évoluer mon pluralisme.
Hachette
Reviewed in France on March 31, 2025
Verified Purchase
Ce galimatias appartient aux éditorialistes

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ふみ
日英2冊
Reviewed in Japan on August 28, 2024
Verified Purchase
日本語版を復刻版で持っています。英語版も手元に置いておきたかってので購入。
保管状態も非常に良く殆ど新品。

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feridun erkul
ilginç idi
Reviewed in Turkey on October 9, 2024
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ilginç idi

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Ivan Mellado
A classic.
Reviewed in Spain on March 12, 2025
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El autor estaba medio obsesionado con lo americano. A veces da hasta miedo jajajajajajajaa.

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Top reviews from the United States

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5.0 out of 5 stars very inciteful.

5.0 out of 5 stars old school

5.0 out of 5 stars The making of Mad(ison) men

Top reviews from other countries

5.0 out of 5 stars Lovely book, great photography, timeless

5.0 out of 5 stars Hachette

5.0 out of 5 stars 日英2冊

4.0 out of 5 stars ilginç idi

5.0 out of 5 stars A classic.

very inciteful.

old school

The making of Mad(ison) men

Lovely book, great photography, timeless

Hachette

日英2冊

ilginç idi

A classic.