- Paperback: 213 pages
- Publisher: Copy Workshop; 1st edition (August 31, 2005)
- Language: English
- ISBN-10: 1887229256
- ISBN-13: 978-1887229258
- Product Dimensions: 7.5 x 0.8 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 16 customer reviews
- Amazon Best Sellers Rank: #1,041,172 in Books (See Top 100 in Books)
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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out 1st Edition
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About the Author
Tim Williams is founder of Ignition. As a recognized thought leader in the advertising and marketing business, he is a frequent speaker and presenter for organizations such as the American Association of Advertising Agencies, Association of National Advertisers, American Advertising Federation, and agency and business networks throughout North America and Europe.
He is the author of the book - Take a Stand for Your Brand - currently ranked by Amazon as one of the top ten books on brand building. His management series booklet - Defining the Agency Brand - published by the American Association of Advertising Agencies, is considered to be standard for agency brand development. Tim is also a Senior Fellow of the VeraSage Institute, a think tank devoted to transforming the way professional service firms price and value their services. As an adviser in this area, he has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.
Tim is a regular contributor to leading trade and business publications, including Advertising Age, Adweek, Admap, and Communications Arts. He also authors - Creating Value - a quarterly publication dedicated to changing the paradigm of how agencies provide value to their clients.
Before forming Ignition, Tim was president of nationally-ranked R&R Partners (creators of the - What happens here, stays here - campaign for Las Vegas) and was also co-founder of his own firm, Williams & Rockwood, now known as Richter 7. The agencies under Tim's leadership have earned recognition in top national and international competitions including The One Show, the Communications Arts Advertising and Design Annuals, the Clio Awards, the Cannes Film Festival, and the National Addy's.
He spent his early career in New York and Houston working at multi-national agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, Hummer, and Novell.
Top customer reviews
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Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.
Well worth the read.
The author takes you by the hand and leads you from the most philosophical to more practical thru a well thought analytical system that guarantees taking everything into account.
Most recent customer reviews
"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing...Read more