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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out 1st Edition

4.8 out of 5 stars 15 customer reviews
ISBN-13: 858-0000914375
ISBN-10: 1887229256
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Editorial Reviews

About the Author

Tim Williams is founder of Ignition. As a recognized thought leader in the advertising and marketing business, he is a frequent speaker and presenter for organizations such as the American Association of Advertising Agencies, Association of National Advertisers, American Advertising Federation, and agency and business networks throughout North America and Europe.

He is the author of the book - Take a Stand for Your Brand - currently ranked by Amazon as one of the top ten books on brand building. His management series booklet - Defining the Agency Brand - published by the American Association of Advertising Agencies, is considered to be standard for agency brand development. Tim is also a Senior Fellow of the VeraSage Institute, a think tank devoted to transforming the way professional service firms price and value their services. As an adviser in this area, he has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.

Tim is a regular contributor to leading trade and business publications, including Advertising Age, Adweek, Admap, and Communications Arts. He also authors - Creating Value - a quarterly publication dedicated to changing the paradigm of how agencies provide value to their clients.

Before forming Ignition, Tim was president of nationally-ranked R&R Partners (creators of the - What happens here, stays here - campaign for Las Vegas) and was also co-founder of his own firm, Williams & Rockwood, now known as Richter 7. The agencies under Tim's leadership have earned recognition in top national and international competitions including The One Show, the Communications Arts Advertising and Design Annuals, the Clio Awards, the Cannes Film Festival, and the National Addy's.

He spent his early career in New York and Houston working at multi-national agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, Hummer, and Novell.
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Product Details

  • Paperback: 213 pages
  • Publisher: Copy Workshop; 1st edition (August 31, 2005)
  • Language: English
  • ISBN-10: 1887229256
  • ISBN-13: 978-1887229258
  • Product Dimensions: 0.8 x 7.5 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #180,784 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I have been following Tim Williams for sometime and I must confess this is the real deal. The book in my opinion is perfection. If you are interested in learning about brands this is the book for you. Every single page feels like gospel and is written in a very readable manner.
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Format: Kindle Edition Verified Purchase
I enjoyed the thinking in this book and the models presented. Creating successful brands needn't be more difficult than following the key model presented here. Tim operates in the ad agency niche, but the concepts here are relevant to any industry. I would have given this a 5-star rating but the formatting and duplication of content issues was irritating. (At least that's how it was for me on my iPad using the Kindle app). Get a better editor or use different software to put the book together. Still good content.
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Format: Paperback Verified Purchase
I get frustrated when I read a business book that is long on theory and short on practicality. After you have convinced me of the value of a new idea -- show me how to implement it. This book delivers at that level.

Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.

Well worth the read.
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Format: Paperback Verified Purchase
This is a book about advertising and marketing agencies but that doesn't mean you can't benefit from it. If you're in marketing or have your own business you can still benefit. This book focuses on discovering where your expertise lies and how to focus on it without fear of losing business because you're not doing everything. Doing what you do really well and focusing on it provides so many benefits including a better income stream.
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Format: Paperback
I felt that Tim did an outstanding job with this book.

"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing industry. I purchased this book for every member of our leadership team and we just went through our first group work shop on re-branding our firm. It's funny how we all know the information in this book in some fashion, but Tim did a great job in outlining the process for an agency to follow.

I hope others find insight, inspiration & success in this book.
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Format: Paperback Verified Purchase
I love this book. Whoever involve with advertising agency or teaching abt this must hv one. I'm an instructor of the university n each abt advertising management strategy., the text book help me a lot of information so I can hv very good n in trend to teach my students. Thx.
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Format: Paperback
Advertising and Brand Building Agencies generally sell branding strategies to their clients but most of them have no clue about their own brands. I really enjoy this book because it is specifically about Agency Brands and how to brand them. I really believe as an agency owner that we should build our own brands before we even consider selling ideas to other brands. I always saw myself as the brand manager of my own company. Leading by example is great strategy, first build your own brand than sell advice to others.

Tim Williams takes us in a very helpful journey about how to brand agencies. He raises very important questions and defines a clear path for branding agencies. I took a lot of notes while reading this title and thought it was well worth the time.

I reccomend this book to agency owners, leaders and anyone who is in a related business.
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Format: Paperback
"Take a Stand for Your Brand" is a comprehensive summary of all the things that small and mid-size ad agencies should be thinking about.

Like the cobbler's children who have no shoes, advertising agencies often fail to practice good branding discipline for themselves.

Why is it easier to tell another company how to brand itself than to brand yourself? Because branding requires you to define your business and the opportunities for a unique position. This process forces an agency to define what it is and what it isn't. You can't be everything to everybody.

At first look you'll think you paid too much for this paperback book, but it's chock-full of good exercises and ideas. There's no "silver bullet" answer to any one agency's problems, but that's to be expected.
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