Take Their Breath Away: How Imaginative Service Creates Devoted Customers 1st Edition, Kindle Edition

4.8 out of 5 stars 8 customer reviews
ISBN-13: 978-1119142515
ISBN-10: 1119142512
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  • Length: 308 pages
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Page Flip: Enabled
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Editorial Reviews

From the Inside Flap

Unless you have a patent on the rocket car or the secret formulafor chewing gum that makes you smarter, you probably haven'tcornered the market on the products or services you provide. Infact, no matter what kind of product or service you sell, there'sprobably someone else trying to sell it faster and cheaper. Inorder to get ahead and stay ahead, you have to keep customerscoming back by giving them something they can't get anywhere else.

Take Their Breath Away shows you how to createexuberantly devoted customers by providing peerless, mind-blowingcustomer experiences that leave them stunned. Like casting a magicspell, inventive customer experiences transform people from simplebuyers into faithful brand advocates. In an era when value-addedhas gotten way too expensive, value-unique can provide a freshapproach to getting bottom-line impact.

Using real examples, this provocative guide shows you how thebest brands create unique, customer-endearing practices that leadto irrational loyalty. The book reveals twelve amazing andimaginative strategies, explaining how they work and how toimplement them. Whether you operate a giant corporation, a smallbusiness, or the department down the hall, these strategies willamaze you and surprise customers.

There is a huge difference between good customers and those whoare truly, passionately devoted to a brand or organization. Thekind of customers you really want are those who forgive your brandwhen it makes mistakes, recommend your business to everyone else,and defend it when others are critical. Those aren't justcustomers; those are devoted followers-and they can make all thedifference between chasing after your competitors or leaving themin the dust.

Take Their Breath Away gives you the inspiration,practical strategies, and creative ideas to enchant, surprise, andtreat your customers to something more than just an encounter.Learn to take your customers' breath away and they'll take yourbrand to heart.

About the Author

Chip R. Bell is founder and Senior Partner of The Chip BellGroup, a consulting firm that helps organizations createsustainable long-term customer devotion. He has served as aconsultant or trainer to such major brands as Ritz-Carlton, theUSAA, Hertz, Microsoft, and GE.

John R. Patterson is founder and President of ProgressiveInsights, a Chip Bell Group alliance partner. With more than twentyyears of leadership experience, his consultingpractice focuses onhelping organizations create and sustain incredible customerexperiences.


Product details

  • File Size: 1848 KB
  • Print Length: 308 pages
  • Publisher: Wiley; 1 edition (April 22, 2009)
  • Publication Date: April 22, 2009
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00283PQGA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,806,356 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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May 22, 2009
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June 9, 2009
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