From the Inside Flap
Take Their Breath Away shows you how to createexuberantly devoted customers by providing peerless, mind-blowingcustomer experiences that leave them stunned. Like casting a magicspell, inventive customer experiences transform people from simplebuyers into faithful brand advocates. In an era when value-addedhas gotten way too expensive, value-unique can provide a freshapproach to getting bottom-line impact.
Using real examples, this provocative guide shows you how thebest brands create unique, customer-endearing practices that leadto irrational loyalty. The book reveals twelve amazing andimaginative strategies, explaining how they work and how toimplement them. Whether you operate a giant corporation, a smallbusiness, or the department down the hall, these strategies willamaze you and surprise customers.
There is a huge difference between good customers and those whoare truly, passionately devoted to a brand or organization. Thekind of customers you really want are those who forgive your brandwhen it makes mistakes, recommend your business to everyone else,and defend it when others are critical. Those aren't justcustomers; those are devoted followers-and they can make all thedifference between chasing after your competitors or leaving themin the dust.
Take Their Breath Away gives you the inspiration,practical strategies, and creative ideas to enchant, surprise, andtreat your customers to something more than just an encounter.Learn to take your customers' breath away and they'll take yourbrand to heart.
About the Author
John R. Patterson is founder and President of ProgressiveInsights, a Chip Bell Group alliance partner. With more than twentyyears of leadership experience, his consultingpractice focuses onhelping organizations create and sustain incredible customerexperiences.