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Take Your Idea to the Marketplace: What Every Aspiring Entrepreneur Should Know to Avoid Costly Mistakes Paperback – July 19, 2013

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From Kirkus Reviews

An inventor and entrepreneur offers guidance for readers hoping to create and sell their own products. Hanna, in his debut, draws deeply on his own experiences with product development and startups in this short but comprehensive guide for budding entrepreneurs. Hanna is candid about his successes and failures, and he makes his anecdotes useful by offering specific numbers, giving readers a clear picture of the costs and potential benefits of each type of marketing. He also encourages readers to think carefully about the financial aspects of a product launch, from investment sources to the relationship between profit margin and sales volume. Overall, this guide is filled with enthusiasm for entrepreneurship and its potential. Although the book's close focus on Hanna's specific Mail Chime experience may make it less applicable to some types of businesses, it nonetheless provides solid, real-world advice throughout. A thorough overview of how to develop and market a new product.


This step-by-step guide for inventors helps them take concepts from initial drafts ultimately into the hands of the consumer. In this concise yet comprehensive guide, Robert Hanna breaks down the entire journey of developing an invention into twenty-nine distinct chapters. The content of each of those chapters is not only eminently useful to those with previous commercial experience but also very accessible to business novices. With many years of management experience at International Harvester and two patents to his credit, Hanna has certainly walked the walk. Yet many who know how to do something fail in successfully imparting this knowledge to others. The special value in this precise primer lies in just how effectively and clearly the author communicates his savvy in easy-to-understand terms. The format of "Take Your Idea to the Marketplace" is chronological; it starts with how to write and obtain a patent and then progresses rapidly through the pros and cons of joint ventures as opposed to financing the entire process strictly on one's own. Hanna is adept at synopsizing the complexities of everything from finding reliable suppliers to avoiding the pitfalls of expensive advertising that doesn't necessarily boost sales. All in all, this highly practical guide might well make the crucial difference for budding entrepreneurs. At the very least, it provides a succinct and fascinating glimpse at how ideas progress from flashes to inspiration to products that are on sale to the general public.
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Product Details

  • Paperback: 124 pages
  • Publisher: CreateSpace Independent Publishing Platform (July 19, 2013)
  • Language: English
  • ISBN-10: 1482049007
  • ISBN-13: 978-1482049008
  • Product Dimensions: 6.7 x 0.3 x 9.6 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,418,365 in Books (See Top 100 in Books)

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Top Customer Reviews

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I highly recommend this book to anyone who wishes to take a new invention or product to the marketplace, but has no idea how to do so. That was the situation the author faced with his new product and he had to figure it out step-by-step as he proceeded. He was unable to get much help from previously published sources.

The author explains the mistakes he made along his journey in the hope that others could learn from those mistakes. Despite his mistakes, he eventually ended up with a successful small business. The book is well-organized, well-written, and it flows logically. It can be read in about four hours. The author takes us sequentually through all of the steps needed to become a successful entrepreneur. The information on how to write and obtain a patent was particularly interesting. This is an excellent book. I hope that many will benefit from the advice it provides.
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