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Takeover: The 100-Year War for the Soul of the GOP and How Conservatives Can Finally Win It Hardcover – April 8, 2014
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About the Author
Richard A. Viguerie, called the conservatives' Voice of America, transformed American politics in the 1960s and '70s. Through his pioneering use of direct mail Viguerie broke the left's monopoly on the country's microphones, gave the conservatives a voice through the new and alternative media of direct mail, broke the power of large donors by empowering millions of small donors to back the candidates and causes of their choice. His pioneering techniques helped elect Ronald Reagan as the first conservative president of the modern era. Often called the Funding Father of the conservative movement, Viguerie's advertising firm has mailed more than 3 billion letters and raised over $7 billion over the past 50 years. He is the chairman of ConservativeHQ.com and author of Conservatives Betrayed: How George W. Bush and Other Big Government Republicans Hijacked the Conservative Cause.
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I was impressed by Viguerie's clarity in writing this battle plan.
Establishment Republicans from Rove to Boehner have trained conservatives to focus on "the enemy" rather than the issues. They have created an "us versus them" mentality that is similar in reasoning to supporting one sports team over another -- perfect for the low-information voter and perfect for politicians who never want to be held accountable.
Takeover offers a solution. I recommend that you not only buy it, but study it and put this plan into action.
The book further established for me what a true conservative should look like, the consequences of not following true conservative principles, the important role the tea party movement plays, and most importantly, what needs to be accomplished moving forward. I meet people all the time now as I knock on doors for candidates that share generalities and the current "talking points." I have recommended Mr. Viguerie's book to many of them if they are really "liberty minded" and interested in knowing the facts and the truth of what a true "compassionate" conservative is. I highly recommend it!
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