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Takeover!: The Inside Story of the Yahoo! Ad Revolution Paperback – August 2, 2017
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About the Author
David Shen was Yahoo!’s 17th employee and the first with the title “Gooey Yahoo!” (a play on GUI, short for Graphical User Interface). He soon became Vice President of User Experience and Design, in charge of UX for all Yahoo! websites, products and services, as well as the design of online advertising. In 2001, he joined the Product and Sales teams to re-invigorate online advertising both internally and externally in industry. Prior to Yahoo!, David was a product designer at frogdesign, working on a Sunbeam toaster and Packard Bell personal computers, and a product designer at Apple, working on the Apple Adjustable Keyboard, the Quicktake 100 digital camera, and the 1710AV monitors. He holds a Bachelors of Science in Computer and Systems Engineering from Rensselaer Polytechnic Institute, and a Masters of Science in Computer Science from Stanford University. He currently works as an early-stage venture capitalist at Launch Capital, a seed-stage family fund based in New Haven, CT. He moonlights as a personal trainer, and is a self-proclaimed biohacker and quantified selfer. He resides in the San Francisco Bay Area with his family.
Top customer reviews
Takeover! feels very autobiographical. It puts you into the same room with the early web pioneers. Knowing these people as my executive team was one thing. To know them for the challenges and choices they had to go through was quite another. Thank you for this gripping book David!