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Taking Your Brand from the Bench to the Playing Field: Social Media Fundamentals for Brands Paperback – April 17, 2014

5.0 out of 5 stars 8 customer reviews

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Editorial Reviews

About the Author

Tracy Sestili is a social media author, speaker, trainer, and consultant. She has taught social media at San Francisco State University, U.C. Berkeley, Hult International Business School, and AcademyX Computer Training center. She has worked with all types of B2B, B2C, and nonprofit clients both large and small.
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Product Details

  • Paperback: 176 pages
  • Publisher: Social Strand Press (April 17, 2014)
  • Language: English
  • ISBN-10: 0996057315
  • ISBN-13: 978-0996057318
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #577,020 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book does a terrific job of cutting through the clutter and confusion around social media by focusing on strategy and objectives. Tracy uses great examples and includes tips, takeaways and exercises to help even the most reticent start using social media effectively. I especially appreciate the chapters on metrics and management.
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Format: Kindle Edition Verified Purchase
Anyone who wants to learn how to promote your company, or your cause or charity, or yourself, should read this excellent book. It's direct and to-the-point, with specific guidance on all the types of social media.

The author is a well-known expert in the field, and teaches university-level classes on the subject.
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Format: Paperback
There are a number of core desktop references that are indispensable for the communications professional. For me, these include proven titles like "The Elements of Style", "The New York Times Manual of Style and Usage", and "The Chicago Manual of Style". However, as my job role has evolved from "traditional" marketing into the world of online/social media marketing, it became apparent to me that I needed a quality quick reference on how to effectively use the five key social media platforms -- LinkedIn, Google, Facebook, Pinterest and Twitter -- with which I work. Enter "Taking Your Brand from the Bench to the Playing Field". I use it to get quick answers to a myriad of questions and, once the dust settles, I can drill down into topic details contained within this comprehensive, well-written volume. Whether you are a social media beginner, expert, or something in between, this book should be in your reference library for both quick reference and in-depth information about the effective use of these social media channels.
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Format: Paperback Verified Purchase
This book is indispensable for gaining an understanding of social media. Terminology and vocabulary are explained and the reasons for their importance are also explained very clearly. This book is straight and to the point which is great since the point of social media in business is to use it, not read about it. The best part about this book however are the exercises at the end of each chapter. These provide a great "penalty free" road map of how to use each social media site so you can be up and running quickly and easily. Keep this book handy, you will definitely use it.

The Teacher Team
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