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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding 1st Edition

4.3 out of 5 stars 5 customer reviews
ISBN-13: 978-0787998301
ISBN-10: 0787998303
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Frequently bought together

  • Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
  • +
  • Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
  • +
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Total price: $60.66
Buy the selected items together

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Product details

  • Hardcover: 288 pages
  • Publisher: Jossey-Bass; 1 edition (March 7, 2008)
  • Language: English
  • ISBN-10: 0787998303
  • ISBN-13: 978-0787998301
  • Product Dimensions: 6.3 x 1 x 9.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 5 customer reviews
  • Amazon Best Sellers Rank: #1,654,190 in Books (See Top 100 in Books)
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on November 16, 2011
Format: Hardcover|Verified Purchase
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on April 1, 2008
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on May 27, 2008
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