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Talking to Humans: Success starts with understanding your customers Paperback – September 23, 2014

4.5 out of 5 stars 326 ratings

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Editorial Reviews

Review

"Getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers."
-- Andre Marquis, Executive Director, Lester Center for Entrepreneurship, University of California Berkeley


"A must read for anyone who is considering creating a startup, developing a new product or starting a new division. Read this book first - a great guide to the evolving art of customer discovery. Don't waste your time building products that your customer may or may not want."
-- John Burke, Partner, True Ventures


"Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have. "
-- Steve Blank, Entrepreneur, educator and author of The Startup Owner's Manual


"If entrepreneurship 101 is talking to customers, this is the syllabus. Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start-ups."
-- Phin Barnes, Partner, First Round Capital