- Paperback: 169 pages
- Publisher: McGraw-Hill; 1 edition (July 24, 2012)
- Language: English
- ISBN-10: 0071802193
- ISBN-13: 978-0071802192
- Product Dimensions: 5.6 x 0.5 x 8.4 inches
- Shipping Weight: 7.8 ounces
- Average Customer Review: 266 customer reviews
- Amazon Best Sellers Rank: #71,720 in Books (See Top 100 in Books)
To get the free app, enter your mobile phone number.
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time Paperback – July 24, 2012
There is a newer edition of this item:
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Customers who bought this item also bought
What other items do customers buy after viewing this item?
"The best book on Twitter you will ever read." -- B2B Marketing Magazine
From the Author
Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Twitter has received great attention because of its role in various political revolutions during the Arab Spring. While that may have demonstrated the power of Twitter, many people, who then looked at Twitter for the first time, might have been unsure, how this medium could help them.
The author explains all ins and outs of basic twitter plus how to take it to the next level. Anybody following the book can look like a pro in one week. Beyond that Mr. Schaefer delivers the URLs and twitter handles for various outsourceable twitter services, some of which I, a regular twitter user, had never heard of. Very cool. & many thanks.
Schaefer's statistics speak for themselves. Any marketing person should look into this.
" 79 percent of Twitter followers (versus 60 percent of Facebook fans) are more likely to recommend brands since becoming a fan or follower. And 67 percent of Twitter followers (versus 51 percent of Facebook fans) are more likely to buy the brands they follow."
On the flipside, every individual consumer should look into twitter too. Chances are that consumer input will be heard better and faster via Twitter. In fact, Schaefer tells Heather Armstrong's story
"who had just purchased a new washing machine to keep up with the diapers of her prodigiously-pooping newborn, discovered that her $ 1,300 appliance didn't work. After several weeks of botched service calls, Heather vents on Twitter..."
This is where Schaefer's book excels: Instead of giving the typical bullet lists, which can be found on blogs "7 Ways how to..." he tells stories, which readers can relate to and apply to their own lives.
Lastly, I would like to point out where Schaefer excels most: He explains that even if at first glance it might look different: Twitter is PERSONAL.
It is about demonstrating real class and style. In chapter 3: `Offering Authentic Helpfulness' he suggests to always tweet thank-yous after somebody helped. This in itself is nothing new but it is the author/expert's style, which makes all the difference. Here is his example:
@jfloyd helped me with a problem today. You should definitely follow Jeremy.
These 78 characters demonstrate that Mark Schaefer can teach how to build personal relationships. Instead of tweeting annoying "Gave you +1K", which are really nothing but attempts to brag, Schaefer's tweet shows how to make all tweets personal.
If you plan to read only one book about social media this entire year, I recommend "The Tao of Twitter"
Gisela Hausmann, blogger and author @Naked_Determina
The main message Schaefer sends is that Twitter is about connecting people with people. This is where he explains what he means by the Tao of Twitter. He outlines 3 areas: (1) Connecting with each other, (2) Learning from one another, and (3) Truly helping each other.
This book is packed full of tips, tricks, ideas, resources, links, and much more. I will be keeping this book for reference when I start my Social Media Marketing adventures. I definitely recommend to anyone who is thinking of using Twitter, to read this book.