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The Tao of Twitter: Changing your life and business 140 characters at a time Paperback – January 29, 2011
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Top Customer Reviews
If you are a business owner, and want to use Twitter to its fullest capability, read this book. If you are the CEO of a Fortune 500 company, and want to understand the true ROI of Twitter (and it isn't always dollars and cents), you NEED to read this book.
And finally, if you want to use Twitter the way it should be used, well, read this book. Mark outlines some key points for everyone... not just business people.
1. Build targeted connections: More relevant connections mean more opportunities for business benefits.
2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.
3. Be animated with a mindset of helpfulness: The social Web is not different from any business relationship. Trust must be earned before it is given.
The author warns his (business) readers that mastering the third principle is the most challenging aspect of the essence of Twitter. Whoever is keen to oversell oneself on Twitter and confuses this social platform with a traditional broadcast media will alienate one's audience.
To his credit, Mr. Schaefer stresses that gaining success on Twitter requires persistence, patience, and a consistent presence. The author shares with his readers a number of tools and techniques that can facilitate the mastery of the Tao of Twitter.
As a nimble small business owner, Mr. Schaefer can make things happen fast on Twitter and in the physical world as he repeatedly demonstrates with much conviction through his book. People working for larger corporate organizations usually do not have both his authority and flexibility to move as fast as he does in both dimensions. Unsurprisingly, some readers will feel puzzled at times about how to successfully market what they have to offer in a non-overbearing way on Twitter.
In summary, the Tao of Twitter is a good addition to one's social media library.
Twitter is one of the social-media technology companies with a growing influence around the world. I first read about Twitter more than four years ago. I understood that it broadcast messages called "tweets" in 140 characters or less. Unfortunately, I did not know how to use the service effectively.
Since I am now in the final months of a 45-year prison term, I'm trying to educate myself more on social media. I've never accessed the Internet directly, but I've worked hard to build a web presence over the past 15 years. I want to use my website in ways that provide value for people seeking to understand prisons he people they hold, and strategies for overcoming adversity. I suspected that learning more about how to use Twitter would be a good use of my time. My wife researched books that described the service and when she found The Tao of Twitter by Mark W. Schaefer, she sent it to me.
What I learned from reading The Tao of Twitter:
I learned a great deal about using twitter effectively from reading this book. As a federal prisoner I've never had the privilege of logging onto the Internet. From what I'd read in the business news, I knew that Twitter was growing remarkably fast and I instructed my wife, Carole, to reserve a Twitter "handle" for me several years ago. Since then, she has tied my Twitter account to my websites, facebook, and LinkedIn presence. Although I didn't have a coordinated strategy, somehow I've built a following of more than 800 Twitter followers. Still, it wasn't a coordinated strategy, and I knew that I was not using the site effectively.Read more ›
Twitter has received great attention because of its role in various political revolutions during the Arab Spring. While that may have demonstrated the power of Twitter, many people, who then looked at Twitter for the first time, might have been unsure, how this medium could help them.
The author explains all ins and outs of basic twitter plus how to take it to the next level. Anybody following the book can look like a pro in one week. Beyond that Mr. Schaefer delivers the URLs and twitter handles for various outsourceable twitter services, some of which I, a regular twitter user, had never heard of. Very cool. & many thanks.
Schaefer's statistics speak for themselves. Any marketing person should look into this.
" 79 percent of Twitter followers (versus 60 percent of Facebook fans) are more likely to recommend brands since becoming a fan or follower. And 67 percent of Twitter followers (versus 51 percent of Facebook fans) are more likely to buy the brands they follow."
On the flipside, every individual consumer should look into twitter too. Chances are that consumer input will be heard better and faster via Twitter. In fact, Schaefer tells Heather Armstrong's story
"who had just purchased a new washing machine to keep up with the diapers of her prodigiously-pooping newborn, discovered that her $ 1,300 appliance didn't work. After several weeks of botched service calls, Heather vents on Twitter...Read more ›
Most Recent Customer Reviews
Out of date and aimed at using the program to sell without telling anything about using it.Published 1 month ago by professortruth
This is an excellent resource! It is extremely well-written so that you not only understand how to use twitter but the value of it. Read morePublished 2 months ago by C. Nazzaro
Very helpful. I was new to twitter and this takes you through the hows and whys of twitter. Great guidebook.Published 3 months ago by Runner Mom
Mark has a gift for delivering valuable information in a way that will resonate and be useful for your unique business needs. This book answered all of my questions and more.Published 4 months ago by Amazon Customer
The Tao of Twitter is a sensational book full of fabulous stories and incredible insights that will help even a beginner build an unbelievable Twitter presence. Read morePublished 5 months ago by Richard Johnson
This book delivers an in depth understanding about twitter, and how it can be helpful to both the individual who is trying to expand their circle or friends or the business that is... Read morePublished 5 months ago by Amazon Customer
This is a very insightful book that goes into depth about just about every topic you could ever imagine on Twitter. Read morePublished 5 months ago by Dylan Zavoral
The Tao of Twitter is a short and sweet how-to guide for beginners. If you are looking to use Twitter personally or professionally, this book is insightful and relevant, and can... Read morePublished 5 months ago by JessaPhoenix
Learn the basics of Twitter and learn what your personal Tao of Twitter can become for your personal and business life. Read morePublished 5 months ago by SOrfali