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The Tao of Twitter: Changing your life and business 140 characters at a time Paperback – January 29, 2011

4.7 out of 5 stars 252 customer reviews

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Editorial Reviews

Review

"The best book on Twitter you will ever read." -- B2B Marketing Magazine
--This text refers to an out of print or unavailable edition of this title.

From the Author

Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.

The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?"  That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world.  The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.
The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways! 
--This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 104 pages
  • Publisher: Mark W. Schaefer (January 29, 2011)
  • Language: English
  • ISBN-10: 061543732X
  • ISBN-13: 978-0615437323
  • Product Dimensions: 5.2 x 0.2 x 8 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (252 customer reviews)
  • Amazon Best Sellers Rank: #1,601,004 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By S. Poland on June 7, 2011
Format: Paperback Verified Purchase
I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.
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Format: Kindle Edition Verified Purchase
A lot of the information here is entry level, but this book has it all compiled in one place. It's well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It's a quick, but good read.
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The Tao of Twitter is a concise primer on the true value of Twitter... that which cannot be quantified.

If you are a business owner, and want to use Twitter to its fullest capability, read this book. If you are the CEO of a Fortune 500 company, and want to understand the true ROI of Twitter (and it isn't always dollars and cents), you NEED to read this book.

And finally, if you want to use Twitter the way it should be used, well, read this book. Mark outlines some key points for everyone... not just business people.
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Mark Schaefer clearly explains to his readers how to successfully derive business benefits from Twitter. Mr. Schaefer reduces what he calls the Tao of Twitter to three guiding principles:

1. Build targeted connections: More relevant connections mean more opportunities for business benefits.
2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.
3. Be animated with a mindset of helpfulness: The social Web is not different from any business relationship. Trust must be earned before it is given.

The author warns his (business) readers that mastering the third principle is the most challenging aspect of the essence of Twitter. Whoever is keen to oversell oneself on Twitter and confuses this social platform with a traditional broadcast media will alienate one's audience.

To his credit, Mr. Schaefer stresses that gaining success on Twitter requires persistence, patience, and a consistent presence. The author shares with his readers a number of tools and techniques that can facilitate the mastery of the Tao of Twitter.

As a nimble small business owner, Mr. Schaefer can make things happen fast on Twitter and in the physical world as he repeatedly demonstrates with much conviction through his book. People working for larger corporate organizations usually do not have both his authority and flexibility to move as fast as he does in both dimensions. Unsurprisingly, some readers will feel puzzled at times about how to successfully market what they have to offer in a non-overbearing way on Twitter.

In summary, the Tao of Twitter is a good addition to one's social media library.
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Format: Paperback
Why I read The Tao of Twitter:
Twitter is one of the social-media technology companies with a growing influence around the world. I first read about Twitter more than four years ago. I understood that it broadcast messages called "tweets" in 140 characters or less. Unfortunately, I did not know how to use the service effectively.

Since I am now in the final months of a 45-year prison term, I'm trying to educate myself more on social media. I've never accessed the Internet directly, but I've worked hard to build a web presence over the past 15 years. I want to use my website in ways that provide value for people seeking to understand prisons he people they hold, and strategies for overcoming adversity. I suspected that learning more about how to use Twitter would be a good use of my time. My wife researched books that described the service and when she found The Tao of Twitter by Mark W. Schaefer, she sent it to me.

What I learned from reading The Tao of Twitter:
I learned a great deal about using twitter effectively from reading this book. As a federal prisoner I've never had the privilege of logging onto the Internet. From what I'd read in the business news, I knew that Twitter was growing remarkably fast and I instructed my wife, Carole, to reserve a Twitter "handle" for me several years ago. Since then, she has tied my Twitter account to my websites, facebook, and LinkedIn presence. Although I didn't have a coordinated strategy, somehow I've built a following of more than 800 Twitter followers. Still, it wasn't a coordinated strategy, and I knew that I was not using the site effectively.
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Format: Paperback
This is a great, informative and easy book to read. Mark gives you really good food for thought on how Twitter can grow your business and audience. He gives simple ideas and advise on how to get started on Twitter. Totally recommend this book!!!!
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Format: Kindle Edition Verified Purchase
I recommended this book to my mother, which says it all. While I might recover from losing followers I would not want to disappoint my mother. She is not on Twitter (yet); if anything will help her ease into this social medium it is "The Tao of Twitter". Beyond that, this compact book offers general advice, good for all social media.

Twitter has received great attention because of its role in various political revolutions during the Arab Spring. While that may have demonstrated the power of Twitter, many people, who then looked at Twitter for the first time, might have been unsure, how this medium could help them.
The author explains all ins and outs of basic twitter plus how to take it to the next level. Anybody following the book can look like a pro in one week. Beyond that Mr. Schaefer delivers the URLs and twitter handles for various outsourceable twitter services, some of which I, a regular twitter user, had never heard of. Very cool. & many thanks.

Schaefer's statistics speak for themselves. Any marketing person should look into this.

" 79 percent of Twitter followers (versus 60 percent of Facebook fans) are more likely to recommend brands since becoming a fan or follower. And 67 percent of Twitter followers (versus 51 percent of Facebook fans) are more likely to buy the brands they follow."

On the flipside, every individual consumer should look into twitter too. Chances are that consumer input will be heard better and faster via Twitter. In fact, Schaefer tells Heather Armstrong's story
"who had just purchased a new washing machine to keep up with the diapers of her prodigiously-pooping newborn, discovered that her $ 1,300 appliance didn't work. After several weeks of botched service calls, Heather vents on Twitter...
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