A Practical Guide for How To Use Infusionsoft For Real Business

wondering how to make the power of Infusionsoft work for you?

Many business owners have discovered how valuable having a robust email database like Infusionsoft can be. That said, with great power comes...well confusion. There are so many different features that figuring out how to integrate that into real business systems is overwhelming.

We wrote this book to show small biz owners the ways that we use Infusionsoft in our day to day business. Full of great real world tips and examples, this guide will give you ideas on how to take the power of Infusionsoft and make it work for you!

Who is this book for?

• Small Business Owners and Entrepreneurs
• Coaches, Speakers and Consultants
• Professional Services Providers
• Local Business Owners

˃˃˃ What This Book Is Not

Because you may not get to see all the way into the book before purchasing it, we want to make sure you know that there will not be screen captures and line item tutorials included. Infusionsoft has great tutorials available and we feel like other more technical authors will be better at showing you step by step how to implement the concepts we describe in this book.

Instead, we are here to let you know what is possible using the software and to at least get you started understanding how to bring the whole database, marketing, website and internet world together in one cohesive system.

˃˃˃ Subjects Included:

Introduction

Why A Robust Database Matters

What To Use Your Database For

Auto-responders

Newsletters

Social Media

Networking

Events

Sales and Promotions

Saw This And Thought Of You

Sample Setup and Training Goals

Conclusion

Appendix 1, How To Tell Which of Your Messages Work

˃˃˃ If you are confused about how to use Infusionsoft for real world marketing, we can help!

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How To Deliver A Powerful Listing Presentation

Real Estate Agent Training Series

These are super practical, commission generating tips for Realtors, providing key updates to your listing presentation that will almost guarantee you get the listing, receive your full commission and get the house priced properly to sell! Many of these ideas are never spoken of because active listing agents rocking it will not tell you about them and talk of commissions (and protecting them) is such a forbidden subject in most brokerages.

It is easy to think of all Realtors as a bunch, but anyone in the business knows that is not true! There are listing agents, buyers agents and Realtors who do both. If you are actively taking or prospecting for listings, this book is for you!

Who is this book for?

• Top real estate agents who love to hone their craft and who are looking to get a couple nuggets they can use today
• Good agents who want to make their listing appointments more effective and get to Top Producer status
• Newer agents who just stepping out doing listing appointments, for you guys, some of this will be over your head, just hang in there, take notes and once you have a few under your belt this will all make sense!

˃˃˃ Top Topics

- How something as simple as the real description and public remarks can make a HUGE difference
- Why pictures matter so much
- Why all that “about us” and brokerage information is hurting your credibility
- Where buyers come from and how to position this to your sellers
- Why Days on Market is such a strong indicator of good pricing and condition
- How to get sellers to pay a buyers agent higher than market conditions ”" and why you should care
- How to get the commission YOU deserve without having to beg
- How to show YOUR value proposition is the only one that really should matter to them!
- Why most agents fail at getting the listing and why scripted presentations matter so much!

˃˃˃ Get ready to rock your listings!

It doesn’t matter if you are a technologically challenged old-dog agent who is looking to learn a few new tricks or if you are a wet behind the ears pup who is just starting out OR a mega agent who is always honing their craft...

You WILL get a lot of value, knowledge and potential increased commissions from what we have included in this book!

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Public Speaking Marketing

Amazing Marketing Ideas for Speakers

Getting started with your public speaking

So you’ve decided to add publics speaking to your marketing repertoire! Now is one of the most exciting times on our history to become a speaker. There are more opportunities than there have ever been before and nearly an unlimited number of platforms from which to share your message. By taking an informed approach and using the tools that are available to the best of your ability, it is easier than ever to get booked and take your message to the masses.

As you begin your professional speaking career, this book will give you important basics to launch successfully and show you how to find and create an abundance of opportunities to get in front of audiences and make solid connections in the speaking world. If you have a message to share, an internet connection, and a desire to learn and implement a few simple strategies, we can show you how to get off the ground and soar in the speaking for profit industry.

˃˃˃ Quotes

Today’s speaker has a myriad of marketing opportunities to choose from including websites, social media marketing, and connecting directly with event organizers.

If you are just getting started with your public speaking, this book will give you the ability to do it right from the gate. If you are a more seasoned speaker looking to jump start your speaking gigs, it will definitely give you a few nuggets that you can implement today!

Understand that it is not okay to radically change how you speak without a really good cause. Event planners are hiring the version of you that they have seen on stage or in your promotional videos, and that is the show that you should give when you show up!

No longer do people want to hire the “perfect speaker”, now they want to know that they will like you personally. The great thing is that you can use your website to give them access to all these images and information about you and your speaking career.

˃˃˃ Testimonial from International Speaker, Andye Murphy after attending the class:

“I got a lot of information about how to present myself differently, how to market myself differently, and holy crap, how to share what I do with people, speaking in a way that is both powerful and effective, finding the venues that can support me in doing that. And what is even more surprising is that even though I thought some of the more traditional venues might not fit me, they showed me ways that they do.”

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How To Craft Your Unique Selling Proposition (USP)

so that they pick you instead of all the other "me too's" in the marketplace!

In the sea of advertising options, having a USP has never been more important than it is today. If you, or your company, don’t have something that stands out or makes you special, you will fall into obscurity among the marketing detritus that every customer faces.

While crafting your USP seems to be a simple task, many find that figuring out what makes them special is a challenge of epic proportions. This book will help you to figure out how to make your message unique, how to convey that message to your target customer, and how to avoid feeling like a schmoe during the process!

Who is this book for?

• Entrepreneurs & Small Business Owners
• Professional Services Providers
• Coaches & Trainers
• Direct Sales Professionals
• Realtors & Real Estate Professionals

˃˃˃ Brilliant marketing IS possible!

The benefits of this book relate directly to you. If you implement the ideas in this book you could make more money, get more leads and make more sales. Your marketing could become so compelling that you will have to beat customers off with a stick and will be able to cherry pick the hottest prospects, only those who you want to work with. You can stop scrabbling around for crumbs from your competitors and start finally making some real money.

˃˃˃ Quotes from the book:

"Your marketing has to be compelling, showing your prospect clearly how purchasing your product or service will help make their lives in some way better."

"Think of your marketing collateral as if it were a billboard. Someone who has it in their hand will take less than thirty seconds to look it over before they drive by or toss it in the trash "

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Rainmaker Real Estate Agent - Updated for 2018

A Realtor Marketing Series Title

If you are a Rainmaker real estate agent you probably have asked yourself from time to time, “How can I consistently and effectively get more listing leads?”

As a top producing Rainmaker Realtor®, you share one thing in common with other successful agents. You have a burning desire to get more listings, make more sales and achieve the goals you have set on earnings for yourself or your team.

This is not a general real estate marketing book covering the basics of being an agent. Instead it is a targeted missive on how to get seller leads and convert them to listings.

˃˃˃ What is a Rainmaker?

There as many different types of Rainmakers as there are snowflakes from the sky. I have met Rainmakers who are shy and sit behind their computer all day. I have met networking Rainmakers and marketing Rainmakers.

What I have never met is a lazy Rainmaker.

Rainmakers are like the Energizer Bunny. They like to come up with new ideas and figure out new ways to find business. They read books like this one, attend panels of listing agents at conventions and are willing to try things that are not exclusively made “for Realtors®”.

They are not timid little lambs who are willing to wait around for leads. No matter their personality type, they are out there pushing the boundaries of what normal agents think are reasonable levels of work or effort.

If you were bold enough to pick up a book that throws down a title like that, you are definitely bold enough to be a Rainmaker Real Estate Agent!

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This book is the Ultimate Guide to sales and marketing success.

By walking through this process, you will be able to target the perfect customer who will buy and buy.

With the advent of the internet and all the sales and marketing channels available, it is becoming increasing clear that the "old school, spray and pray" style of sales is no longer a viable option. There is no one way to reach everyone like when the big three TV stations dominated the airwaves or when the Yellow Pages were the only game in town for local businesses.

Today's sales and marketing professional has to know, without a doubt, who they are selling to and the best ways to reach that customer.

We have spent the last four years perfecting the Perfect Customer Profile^TM worksheet which walks you through figuring out WHO your perfect customer is, why they buy and how to find buying triggers that will get them to open their wallets. This book is the culmination of all that research.

Who is This Book For?

• Service professionals in industries like Financial, Insurance, Legal, and Medical
• Corporate sales people in the fields of Technology, Pharmaceutical, Medical, Supplies, Manufacturing
• Real estate professionals like Realtors, agents, mortgage brokers and bankers
• Entrepreneurs and small business owners, inside sales and direct sales people
• Marketing professionals who understand that selling is a big component of their industry

˃˃˃ What It Will Help With

Knowing who your perfect customer is will help with building products that will move them down your sales funnel smoothly, reduce customer acquisition cost and time, and save you money on advertising. Never again spend a dime putting your message in front of prospect who can't "hear" what you are saying!

One of the major benefits of knowing your customer is eliminating marketing on places they will not see your message and targeting the best marketing venues. Find out exactly which social sites you should be active on to "meet" your perfect customers.

Included in the book is a link to download the Perfect Customer Profile^TM worksheet. This vital sales tool will give an unfair advantage over your competition!

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Retail Marketing Strategies For Brick & Mortar Businesses

How to skyrocket your retail sales with practical, actionable ideas & strategies

The one thing that all retail businesses share is the need to get people to stop what they are doing in the world, put down their smart phones and computers, and walk in the door. This book can help with that!

As a brick and mortar business owner you may be feeling as the entire world is focused on helping online business succeed while leaving the actual retail establishments to fend for themselves. Gone are the days of hanging out your shingle, running an ad in the yellow pages, and waiting for the phone to start ringing off the hook. While it’s true that the advertising industry as a whole has changed completely, there are still a multitude of tried and true methods to get customers beating a path to your door.

Retail Marketing Strategies for Brick & Mortar business will walk you through a variety of creative ways a storefront business can position itself as a power player in today’s marketing landscape and establish a raving fan base of repeat buyers and loyal customers. Look no further than the pages of this book for easy to implement, effective strategies for getting your clients off of their laptops and tablets and in your front door!

˃˃˃ Who Is This Book For?

This book is for actual “physical location” business owners. The teachings apply whether you are the owner of the entire physical space in which the business is located, or sub-leasing space inside another establishment. If your business relies on having your customers physically walk in to your location to do business with you, this book will help you.

Retail store owners
Franchisees
Grocery stores
Veterinarians
Doctors
Lawyers
Insurance agents
Realtors
Salons
Spas
Hotels
Bookstores
Boutiques
Antique dealers
Acupuncturists
Massage Therapists
Chiropractors
Hair or Nail Technicians
Hypnotherapists
Architects
Restaurants
Coffee Shops
Bars
Crafters
Tattoo parlors
Car repair
Electronics repair
Car dealerships
And many, many more.

˃˃˃ Key Quotes

If your business relies on having your customers physically walk in to your location to do business with you, this book will help you....

...for the small business owners who are out there on the front lines, working with customers and trying to keep their businesses afloat in an ever-changing retail landscape.

...“real-world”, strategies that you can implement without all the fluff that most marketing books are full of!

The marketing landscape for retail has never moved faster than it is today which is a great thing in some respects and a daunting challenge in another...

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Real Estate Marketing To A Farm

How To Find, Grow & Reap The Benefits of a Geographic Farm

Find out tips and strategies to cultivate a successful real estate farm area. While researching for this title, we were surprised to discover how little real information there is out there about how to farm a neighborhood.

The postcard people talked about postcards, the magnet people talked about magnets and no one provided comprehensive information about how to pick a farm, let alone how to effectively use sound marketing techniques across a variety of platforms to grow it, ultimately gain more clients and make more money.

Some of the topics included are:

• What Is A Farm, Choosing a Farm & Farming For Sellers
• Newsletters, Postcards, & Brochure Boxes
• Website, Video, Email, & Social Media
• Open Houses & Door Knocking
• Creative Farming Ideas

˃˃˃ Who is this book for?

If you are just starting a farm, the internal pressure you may feel is just doubt about your marketing abilities and is no way reflective of how great farming Realtors started out. They each started their farm by listing just one house or selling one buyer, the same way that you will. This book will help you overcome your doubts and fears and strike out boldly, claiming your land and making a name for yourself!

If you are an established agent who has decided to make your love or success in a neighborhood a formal farm, this book will give you definitive steps you can take to increase your dominance and sales in your desired location.

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Graphic Design For Social Media Marketing

How To Knock Their Socks Off With Pictures, Fonts and Layout

If you are checking this book out, you have probably figured out that pictures and good design matter to marketing, that your marketing efforts are becoming more and more image based, and that you HAVE to get with the program and start doing better, prettier, more compelling pictures in order to keep up.

The cool thing is that with just a few “tweaks” you can take your graphics from amateur to brilliant and this book will show you exactly how! We talk extensively about how images can capture a mood or evoke a feeling immediately, how to position text on an image to create impact, and generally how to make your marketing marvelous with pictures and graphics.

Who is this book for?

• Marketing Pros
• Social Media Marketing Managers
• Graphic Design Students
• Small Business Owners & Entrepreneurs
• Artsy Entrepreners

˃˃˃ This Book Includes:

Buying Photos and Licensing
Design - Photo Sizes and Shapes
Design - Negative Space
Fonts
Branding
Calls To Action
Picture Sites Instagram and Pinterest
Social Media Headers
Pictures To Use
Sharing Secrets

˃˃˃ Get the goods!

There are plenty of great books out there about how to do social media, but there is a missing element - how do you make all those cool pictures everyone is sharing?

Written by two marketing powerhouses who have purchased 1000's of stock photography images over the years, this book will help you to find out what works on social media and how you can make your marketing memorable.

We wrote this book in hope that all the talented marketers out there will be able increase the overall quality of the social media being posted. A dynamic marketing duo, the authors are actively engaged in massive online and offline marketing efforts, both for themselves and their clients.

˃˃˃ What It Is Not

This is not a how-to book, instead we outline strategies and best practices for social and graphic design from a marketing perspective. We feel like there are a lot of ways to learn how to use photo editing programs that would be much more effective than in a book format (YouTube anyone?). While this is not a picture book, we do have photos that explain what we are referencing when necessary!

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A must read for anyone who wants to make a name for themselves.

Today everyone is a public figure, make sure you are controlling how the world sees you!

There is not a more powerful tool to draw people to want to work with you or buy your products than positioning yourself as an Authority in the marketplace. In the Authority Marketing Manual, The Marketing and Media Monsters reveal how they and other successful entrepreneurs and business owners leverage their Authority to drive more sales, generate more leads and generally fill their pipeline by being a thought leader in their industry.

Inside the book you will discover

• How to craft your persona easily so that you don't get stuck on the first step
• 9 different ways that you can market your Authority, including both online and offline
• The best models for establishing credibility
• Why you should do each of the marketing techniques so you don't wind up wasting your time building something you hate
• Rock solid techniques that work right now (much of what we hear in the marketplace today is all wrong)

˃˃˃ Wow...You are both so awesome and helpful thanks!! I so appreciate your ability to mesh practicality, tell it like it is, market effectively and make it all work together, it seems magical. Rae Ann D.

The Authority Marketing Manual shows you exactly how to pick the best marketing solutions for YOU to use. With all the options out there, figuring out which way to turn can be overwhelming. In any given week you might hear about 2-3 hot new marketing ideas, but which are worth the time and money to implement?

These are current, up-to-date marketing ideas that anyone can start implementing immediately.

˃˃˃ You are fabulous speakers. You spoke to me at exactly the right time. We have rebranded and renamed ourselves and are feeling better already. Totally enjoyable and fun, thanks. Lisa L.

Whether you are considering becoming an author, growing a speaking career, stepping out as coach or just want to know how to grow professionally in your industry, this book will give you the confidence and tools you need to take over any area you want. With loads of examples, this is a power packed guide to your fabulous life.

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Learn how to rock your Social Media Marketing

no "magic charms" or "sneaky tricks", just good solid marketing strategies

Updated 12/14/2015 - Second Edition

Two social media and web powerhouses reveal how to increase your social media and internet presence using the latest marketing strategies that work today.

Social media marketing strategies in general are sometimes billed as magic charms or sneaky tricks. That couldn’t be further from the truth. They are a learnable skill that will help your marketing efforts. In this book we will be talking about creative ways that you can optimize your website, social media, and other marketing efforts in order to get a bigger audience and sell more goods or services.

Who is this book for?

• Small Business Owners and Entrepreneurs
• Professional Services Providers
• Real Estate Professional
• Retail Stores and Online Retail Providers
• Direct Sales Professionals

˃˃˃ Way Beyond The Basics

There is a lot of information out there about how to set up your social and websites, but very little about how to actually work them to increase your brand reach and sales funnel. This book is an in-depth guide on how to dominate your niche.

Throughout we cover the background for each topic so you know what worked before and what you should avoid now, tips for using the sites including universal best practices and in-depth marketing strategies.

˃˃˃ Highest and Best Use of Social Media

For each of the social site we let you know what the best use of your time and marketing dollars are including:

B2B or B2C
Business Friendly Or Not
Setup Opportunities
How You Get Followers
Connecting With Influencers
What To Post
Marketing Strategies

˃˃˃ 2 BONUS CHAPTERS

We have included two bonus chapters including "SEO For Search Engines" and "How To Do SEO The White Hat Way"! Much of social media marketing feels like it fresh and new, but we are here to tell you, the last 14 years we have spent learning SEO and how to get those posts noticed are invaluable to the success of our social media marketing efforts!

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