How To Craft Your Unique Selling Proposition (USP)

so that they pick you instead of all the other "me too's" in the marketplace!

In the sea of advertising options, having a USP has never been more important than it is today. If you, or your company, don’t have something that stands out or makes you special, you will fall into obscurity among the marketing detritus that every customer faces.

While crafting your USP seems to be a simple task, many find that figuring out what makes them special is a challenge of epic proportions. This book will help you to figure out how to make your message unique, how to convey that message to your target customer, and how to avoid feeling like a schmoe during the process!

Who is this book for?

• Entrepreneurs & Small Business Owners
• Professional Services Providers
• Coaches & Trainers
• Direct Sales Professionals
• Realtors & Real Estate Professionals

˃˃˃ Brilliant marketing IS possible!

The benefits of this book relate directly to you. If you implement the ideas in this book you could make more money, get more leads and make more sales. Your marketing could become so compelling that you will have to beat customers off with a stick and will be able to cherry pick the hottest prospects, only those who you want to work with. You can stop scrabbling around for crumbs from your competitors and start finally making some real money.

˃˃˃ Quotes from the book:

"Your marketing has to be compelling, showing your prospect clearly how purchasing your product or service will help make their lives in some way better."

"Think of your marketing collateral as if it were a billboard. Someone who has it in their hand will take less than thirty seconds to look it over before they drive by or toss it in the trash "

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How To Deliver A Powerful Listing Presentation

Real Estate Agent Training Series

These are super practical, commission generating tips for Realtors, providing key updates to your listing presentation that will almost guarantee you get the listing, receive your full commission and get the house priced properly to sell! Many of these ideas are never spoken of because active listing agents rocking it will not tell you about them and talk of commissions (and protecting them) is such a forbidden subject in most brokerages.

It is easy to think of all Realtors as a bunch, but anyone in the business knows that is not true! There are listing agents, buyers agents and Realtors who do both. If you are actively taking or prospecting for listings, this book is for you!

Who is this book for?

• Top real estate agents who love to hone their craft and who are looking to get a couple nuggets they can use today
• Good agents who want to make their listing appointments more effective and get to Top Producer status
• Newer agents who just stepping out doing listing appointments, for you guys, some of this will be over your head, just hang in there, take notes and once you have a few under your belt this will all make sense!

˃˃˃ Top Topics

- How something as simple as the real description and public remarks can make a HUGE difference
- Why pictures matter so much
- Why all that “about us” and brokerage information is hurting your credibility
- Where buyers come from and how to position this to your sellers
- Why Days on Market is such a strong indicator of good pricing and condition
- How to get sellers to pay a buyers agent higher than market conditions ”" and why you should care
- How to get the commission YOU deserve without having to beg
- How to show YOUR value proposition is the only one that really should matter to them!
- Why most agents fail at getting the listing and why scripted presentations matter so much!

˃˃˃ Get ready to rock your listings!

It doesn’t matter if you are a technologically challenged old-dog agent who is looking to learn a few new tricks or if you are a wet behind the ears pup who is just starting out OR a mega agent who is always honing their craft...

You WILL get a lot of value, knowledge and potential increased commissions from what we have included in this book!

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Rainmaker Real Estate Agent - Updated for 2018

A Realtor Marketing Series Title

If you are a Rainmaker real estate agent you probably have asked yourself from time to time, “How can I consistently and effectively get more listing leads?”

As a top producing Rainmaker Realtor®, you share one thing in common with other successful agents. You have a burning desire to get more listings, make more sales and achieve the goals you have set on earnings for yourself or your team.

This is not a general real estate marketing book covering the basics of being an agent. Instead it is a targeted missive on how to get seller leads and convert them to listings.

˃˃˃ What is a Rainmaker?

There as many different types of Rainmakers as there are snowflakes from the sky. I have met Rainmakers who are shy and sit behind their computer all day. I have met networking Rainmakers and marketing Rainmakers.

What I have never met is a lazy Rainmaker.

Rainmakers are like the Energizer Bunny. They like to come up with new ideas and figure out new ways to find business. They read books like this one, attend panels of listing agents at conventions and are willing to try things that are not exclusively made “for Realtors®”.

They are not timid little lambs who are willing to wait around for leads. No matter their personality type, they are out there pushing the boundaries of what normal agents think are reasonable levels of work or effort.

If you were bold enough to pick up a book that throws down a title like that, you are definitely bold enough to be a Rainmaker Real Estate Agent!

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Graphic Design For Social Media Marketing

How To Knock Their Socks Off With Pictures, Fonts and Layout

If you are checking this book out, you have probably figured out that pictures and good design matter to marketing, that your marketing efforts are becoming more and more image based, and that you HAVE to get with the program and start doing better, prettier, more compelling pictures in order to keep up.

The cool thing is that with just a few “tweaks” you can take your graphics from amateur to brilliant and this book will show you exactly how! We talk extensively about how images can capture a mood or evoke a feeling immediately, how to position text on an image to create impact, and generally how to make your marketing marvelous with pictures and graphics.

Who is this book for?

• Marketing Pros
• Social Media Marketing Managers
• Graphic Design Students
• Small Business Owners & Entrepreneurs
• Artsy Entrepreners

˃˃˃ This Book Includes:

Buying Photos and Licensing
Design - Photo Sizes and Shapes
Design - Negative Space
Fonts
Branding
Calls To Action
Picture Sites Instagram and Pinterest
Social Media Headers
Pictures To Use
Sharing Secrets

˃˃˃ Get the goods!

There are plenty of great books out there about how to do social media, but there is a missing element - how do you make all those cool pictures everyone is sharing?

Written by two marketing powerhouses who have purchased 1000's of stock photography images over the years, this book will help you to find out what works on social media and how you can make your marketing memorable.

We wrote this book in hope that all the talented marketers out there will be able increase the overall quality of the social media being posted. A dynamic marketing duo, the authors are actively engaged in massive online and offline marketing efforts, both for themselves and their clients.

˃˃˃ What It Is Not

This is not a how-to book, instead we outline strategies and best practices for social and graphic design from a marketing perspective. We feel like there are a lot of ways to learn how to use photo editing programs that would be much more effective than in a book format (YouTube anyone?). While this is not a picture book, we do have photos that explain what we are referencing when necessary!

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This book is the Ultimate Guide to sales and marketing success.

By walking through this process, you will be able to target the perfect customer who will buy and buy.

With the advent of the internet and all the sales and marketing channels available, it is becoming increasing clear that the "old school, spray and pray" style of sales is no longer a viable option. There is no one way to reach everyone like when the big three TV stations dominated the airwaves or when the Yellow Pages were the only game in town for local businesses.

Today's sales and marketing professional has to know, without a doubt, who they are selling to and the best ways to reach that customer.

We have spent the last four years perfecting the Perfect Customer Profile^TM worksheet which walks you through figuring out WHO your perfect customer is, why they buy and how to find buying triggers that will get them to open their wallets. This book is the culmination of all that research.

Who is This Book For?

• Service professionals in industries like Financial, Insurance, Legal, and Medical
• Corporate sales people in the fields of Technology, Pharmaceutical, Medical, Supplies, Manufacturing
• Real estate professionals like Realtors, agents, mortgage brokers and bankers
• Entrepreneurs and small business owners, inside sales and direct sales people
• Marketing professionals who understand that selling is a big component of their industry

˃˃˃ What It Will Help With

Knowing who your perfect customer is will help with building products that will move them down your sales funnel smoothly, reduce customer acquisition cost and time, and save you money on advertising. Never again spend a dime putting your message in front of prospect who can't "hear" what you are saying!

One of the major benefits of knowing your customer is eliminating marketing on places they will not see your message and targeting the best marketing venues. Find out exactly which social sites you should be active on to "meet" your perfect customers.

Included in the book is a link to download the Perfect Customer Profile^TM worksheet. This vital sales tool will give an unfair advantage over your competition!

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19 Social Media Fails That KILL Business

Bad social practices that drive customers away and sabotage sales - and how to fix them

You’ve got a presence on every social platform known to man and you’re stuffing your pages with tons of sales messages about your amazing product or service. You’ve been watching your top competitors rake in the followers, you keep hearing about all the entrepreneurs who found overnight riches on Facebook, you keep building more things and aggressively following, posting, sharing, and selling, but despite your best efforts, social media just isn’t doing anything for your business.

Everybody and their dog is making millions marketing their business through social media, so why aren’t you? In today’s marketing world it’s easy to fall for the hype that says everybody else can simply throw up a profile on any social platform and successfully make a killing on the internet. The reality is, this is simply not true. There is an art to succeeding with social media marketing and there are some really bad practices that completely undermine your well-intentioned efforts.

Are you a social media good guy or bad guy? The answer might come as a shock to you. Half of the battle is learning to identify which practices are driving potential customers away so that you can implement the changes that will level the playing field and arm you with the right tools to make your marketing pay off. If you’re one of the really good people who has inadvertently fallen victim to doing some really bad things without realizing it, this book will help. Learn 19 things you’re probably doing without understanding how it’s hurting your business, and what to do to turn it around.

˃˃˃ Top Quotes

There is an art to succeeding with social media marketing and there are some really bad practices that completely undermine your well-intentioned efforts. 

... in today’s world business has become personal. The days of humans being willing to connect with a brand are long gone and now people want to know the person behind the brand.

Social media itself is not a business platform. Instead, it is an ever changing landscape of sites, connections, and challenges.

... wouldn’t it be cool if you could just start an account and immediately get millions of people to follow you?

This is definitely not a one-size-fits-all game. It can be tempting to think that everyone you want to reach is available to you on any network you choose, however in a recent survey, over 50% of respondents either didn’t use social media at all or only used one network.

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Marketing ADHD

A Entrepreneur Marketing Self Help Book for...Squirrel!

As an Entrepreneur in today’s fast paced marketing world, it can be a challenge to keep your eyes on the goal and not be distracted and tempted by the endless supply of shiny new objects. With everything relatively easy to obtain and access, it’s not difficult to become lost in a sea of great offers, quick fixes, and cutting edge trainings. It doesn’t take long before business comes to screeching halt while the average, over-stimulated entrepreneur tries every “magic pill” to make their presence bigger, better, and faster.

It is time to stop the merry-go-round and regain control! This book will help you identify how “shiny object syndrome” is taking over your business life and help you stop being seduced by magic marketing messages that keep you from focusing on and growing your company in to the success you know it is meant to be.

Who is this book for?

• Small Business Owners
• Marketing Nuts
• Cutting Edge Marketers
• Amazing Entrepreneurs

˃˃˃ Key Quotes

As an Entrepreneur in today’s fast paced marketing world, it can be a challenge to keep your eyes on the goal and not be distracted and tempted by the endless supply of shiny new objects.

Commitment to working hard is rarely the Entrepreneur’s problem. Commitment to working smart, in one fixed direction with a plan, is a little harder to master.

We have talked candidly with over a thousand Entrepreneurs and very few of them have achieved what they think they should have, no matter what point in their business they are at, in the timeline they originally expected.

Entrepreneurs with ADHD thrive on learning new things and there is nothing sexier in the business world than a shiny new marketing program.

Give yourself a little leeway to dream, but stop thinking that there is a magical land where your entire marketing plan will be perfect.

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SEO Marketing

How To Use Search Engine Optimization To Sell

SEO (Search Engine Optimization) has undergone some tremendous changes in the last few years. There have been updates from Google which are good for some and bad for others, the rise of Social Media and a proliferation of different ways to get information including Mobile Apps. Throughout it all, one thing hasn’t changed; the ability to use content optimizing keywords to bring people to your website.

˃˃˃ About The Book

This booklet is designed to help you with SEO as it is today in the summer/fall of 2014. The reason it is not a ponderous tome, several hundred pages long, is that it will probably be at least a little obsolete by the end of the month and totally out of touch by next year. As we said, SEO is a fast moving target and all you can try to do is keep up as well as possible.

We will cover:

Bad SEO Practices
Upcoming Search Trends
Universal Search
Picking Your Keywords
Content Marketing
Guest Posts
Social SEO
Local SEO
BONUS: Using Your SEO Skills For Social Media

˃˃˃ Quotes

There is probably not a soul with a business who has not received a phone call or email from an SEO company stating that they can “get you to #1 on Google”. It is amazing that this tactic still works, but so does the “dead uncle in Nigeria who wants to send you money”, so maybe it is just a universal human wish to be able to take a shortcut.

...there is no way any company can guarantee that they will get you to the top of Google. Maybe years ago there was a single static #1 listing, but today there is no way to guarantee that.

Unless you have a nationally recognized website already, you are probably not going to be able to rank highly for single word keywords, and why would you want to? There are some very simple things that you can do to increase your local search rankings, and some that are beyond your control There are a number of things you can do to make your videos more popular and all of them are just good SEO practices.

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Public Speaking Marketing

Amazing Marketing Ideas for Speakers

Getting started with your public speaking

So you’ve decided to add publics speaking to your marketing repertoire! Now is one of the most exciting times on our history to become a speaker. There are more opportunities than there have ever been before and nearly an unlimited number of platforms from which to share your message. By taking an informed approach and using the tools that are available to the best of your ability, it is easier than ever to get booked and take your message to the masses.

As you begin your professional speaking career, this book will give you important basics to launch successfully and show you how to find and create an abundance of opportunities to get in front of audiences and make solid connections in the speaking world. If you have a message to share, an internet connection, and a desire to learn and implement a few simple strategies, we can show you how to get off the ground and soar in the speaking for profit industry.

˃˃˃ Quotes

Today’s speaker has a myriad of marketing opportunities to choose from including websites, social media marketing, and connecting directly with event organizers.

If you are just getting started with your public speaking, this book will give you the ability to do it right from the gate. If you are a more seasoned speaker looking to jump start your speaking gigs, it will definitely give you a few nuggets that you can implement today!

Understand that it is not okay to radically change how you speak without a really good cause. Event planners are hiring the version of you that they have seen on stage or in your promotional videos, and that is the show that you should give when you show up!

No longer do people want to hire the “perfect speaker”, now they want to know that they will like you personally. The great thing is that you can use your website to give them access to all these images and information about you and your speaking career.

˃˃˃ Testimonial from International Speaker, Andye Murphy after attending the class:

“I got a lot of information about how to present myself differently, how to market myself differently, and holy crap, how to share what I do with people, speaking in a way that is both powerful and effective, finding the venues that can support me in doing that. And what is even more surprising is that even though I thought some of the more traditional venues might not fit me, they showed me ways that they do.”

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The ROI of Social Media

How To Be Sure Your Marketing Is Making Money

It is common knowledge that in today’s world, for a business to have any hope of competing for revenues it must be actively marketing via social media platforms. However, unlike traditional old school marketing methods, the return on investment of time and budget can be difficult, if not almost impossible, to track.

There is no longer a direct line from original exposure to conversion to validate a company’s marketing efforts or dollars. This can lead a business to question the value of social media marketing and foster a lack of faith in even the most devoted of marketing teams.

The problem is not social media. The problem is that most businesses have yet to understand the vast difference in the way information is consumed on social platforms and adapt their marketing strategies effectively.

If you are a business owner who is wondering if it’s really worth it to incorporate social marketing and what kind of returns you can expect on your investment, this book will inform and enlighten you, helping you understand how your social is (or isn’t) making you money.

˃˃˃ What To Measure

There are at least 10 metrics that can be measured that will show the effectiveness of social media marketing campaigns. These include:

Social site connection counts
Social interactions
Influencer engagement
Public relations mentions
Website hits
Sales
funnels
Database leads generated
Inbound phone calls
Demo requests
Sales
BONUS: Branding and Social Positioning

This book will be taking a hard look at how companies can measure the ROI of social media. As you can tell from the list enumerated previously, only one of the ten ways will involve a direct sale, the other nine are a more ephemeral nature, although still vital to your social efforts.

˃˃˃ Quotes

Today’s marketing path looks more like a child chasing a butterfly than an army regiment marching into battle in ordered lines.

There are at least 10 metrics that can be measured that will show the effectiveness of social media marketing campaigns.

...early on social media was touted as a free marketing channel. That misnomer stuck and businesses great and small are struggling to understand why their social isn’t free when everyone else seems to be succeeding without spending a dime.

It is not a case of social being good for B2C and bad for B2B, simply a case of how well you can target your message to the medium that you choose to use.

Unless you are a beloved brand like Apple or Starbucks, it is hard to get enough traction ...to really see a big engagement. Many of the changes that the social sites make are detrimental to using the free marketing available.

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Twitter Marketing Strategy

Advanced Tips Booklet For Using A Social Media Powerhouse

Updated December 12, 2015

Twitter is one of the world’s most active and profitable social networks for people who understand it’s power and know the secret to making it work. With a little bit of expert insight, even the most inexperienced marketer can use this social platform with great success.

If you’re new to Twitter or are just figuring out that you need to add this powerhouse social network to your marketing arsenal, this simple guide will have you up and running in no time.

This quick, easy read packed full of helpful tips and resources for getting follows, favorites, and retweets that lead to sales will help you put your Twitter account on the map and growing an audience in just a few hours!

No tech knowledge required, this booklet gives tons of great techniques that will have you on top of your Twitter game and putting leads in your funnel quickly. You’ll learn effective, simple to implement strategies for getting noticed by your target market, engaging potential buyers, and making it all manageable. In addition you’ll get our top “insider resources” to turbo charge your efforts and leave your competitors in the dust.

˃˃˃ Top Quotes

With a little bit of expert insight, even the most inexperienced marketer can use this social platform with great success.

We know that the thought is that you can just set up an account and watch the big bucks start rolling in, but that rarely happens.

...there is a need for a real marketing strategy when it comes to Twitter.

If you are looking for some real, solid, actionable information about how to use Twitter to market effectively, this is the booklet for you!

It is amazing ... the access that you can get to actual people on Twitter.

˃˃˃ Our Credentials

We have over 30 accounts between the two of us, some of which are glorious and huge, and some that are tiny and serve only a little piece of the market. We set up three new ones this year alone to cover new interests, and spend a considerable amount of time weekly to monitor and grow our various accounts.

We have developed tools and worksheets that work with Twitter, and have taught many in-person courses on how to leverage this marketing powerhouse.

If you are going to start really using Twitter as part of your marketing strategy, you need to hang on to your hat because you are in for a bumpy, fun, and wild ride!

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