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A Major Disappointment
on February 19, 2013
With its new-look packaging, Tazo also reformulated the Awake tea blend. The old blend was strong, robust, and biting. It was by far my favorite bagged black tea. The new blend is weaker and maltier; it is sadly reminiscent of standard Lipton tea. If I want Lipton tea, I'll buy Lipton tea; it's a lot cheaper than Tazo.
I know that many people found the old blend to be too bitter. Tazo apparently decided that they'd gain more customers than they'd lose if they toned down the flavor. I don't know if they're right, but they've definitely lost me.