- Paperback: 250 pages
- Publisher: Pragmatic Bookshelf; 1 edition (March 11, 2012)
- Language: English
- ISBN-10: 1934356883
- ISBN-13: 978-1934356883
- Product Dimensions: 7.5 x 0.6 x 9 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (11 customer reviews)
- Amazon Best Sellers Rank: #1,466,054 in Books (See Top 100 in Books)
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Technical Blogging: Turn Your Expertise into a Remarkable Online Presence 1st Edition
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About the Author
Antonio Cangiano is a Software Developer and Technical Evangelist for IBM, web entrepreneur, and serial blogger. Cangiano is constantly in demand when it comes to consulting and speaking, and is considered by many to be one of the main go-to guys within IBM for advice on blogging, social media, and technical marketing. Combined, his technical blogs have attracted millions of pageviews and tens of thousand subscribers, and currently generate a substantial side income for him. Links to his current blogs can be found on his homepage at http://antoniocangiano.com.
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Top Customer Reviews
Antonio is a master of story telling. He does not write to make himself look smart. He makes you feel smart when reading. You will get the confidence you need to start and build a great blog and a real on-line presence. if you were to only read one book on blogging, this is the one to pick.
In 254 pages you get a lot of useful insight, with quite some technical depth. The author has quite some experience in the field. Some tricks I did learn already from a couple of years blogging. However, there was still a lot of advice I could pick up to start improving my blog.
However there are two things the author cannot provide and are thus assumed: you dedicate the necessary time and your are able to provide good content. If you have that in order, complementing it with this book can indeed make you a power blogger.
... and this book covers a lot!
The book covers the whole process from starting to maintaining a blog. From the analysis/ planning stage (part I) to building it plus providing remarkable content (part II), to promotion (part III), earning from your blog (part IV) and finally scaling it (part V). In all parts are a lot of useful gems to digest.
Some things I especially liked:
- The focus on a technical blog. This was exactly what I needed. But any blogger can benefit from this book.
- The general depth of the topics covered (e.g. the SEO aspects are well addressed, understanding traffic stats, writing strategies (posting schedules, how to find ideas), the different ways to make money from your blog, etc.)
- As said, the wide scope and many directly and indirectly related topics that are useful to know, some of them provided me with new insights: engaging readers, target the right social networks (for programmers hacker news, reddit and dzone) and the ways these are different, tactics for writing good content. Even productivity tips like the Pomodoro technique are explained.
- Clear examples, mostly drawn from the author's blog. In fact the author is very open sharing his visitor stats and affiliate earnings.
- A lot of links/ reference material.
Conclusion and what's next
I highly recommend Technical Blogging to anybody that maintains or wants to start a blog. I found it an inspiring read and it will serve as a reference as I keep improving my blog.
If you want to extend this to building a business from your blog you might also want to check out ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
It's perfect for anyone running on WordPress, but has tips for other platforms too. Now that it's published, I just got the paper copy and I'm sure it will be one of the most used books on my shelf.
It's so hard to know who to trust on blogging tips and who doesn't know what they're talking about or is just in it for the money - take it from me, this guy knows what he's talking about. It's also hard to know where to start and what to focus on in the limited time when you're not creating content. This book is not for scammers or those who are only in it for the money - it's for honest technologists who don't know the ins and outs of blogging, but have valuable expertise to share.
* Opinion vs. fact/tutorial based?
* Niche vs. general-purpose (how general?)
* How do I deal with comments?
* What software should I use?
and the list goes on. The problem is you'll face these problems at random intervals when getting started, when a few minutes of planning could help avoid. For example, my personal stance on comments is to allow everything, criticism included, but delete those which are simply insults / not constructive to the conversation. It's far easier to think about and take this policy now, vs. when you are riled up about a (potential) flame war. Running a blog is a lesson in building a community, and there are hundreds of decisions like this that you'll make along the way. This book is an excellent guide to navigating them, and is highly recommended.
Most Recent Customer Reviews
If you think about starting a blog then this book is a must read.Read more