- Series: Advertising Age Classics Library
- Paperback: 64 pages
- Publisher: McGraw-Hill Education; 1 edition (February 11, 2003)
- Language: English
- ISBN-10: 9780071410946
- ISBN-13: 978-0071410946
- ASIN: 0071410945
- Product Dimensions: 5 x 0.2 x 7 inches
- Shipping Weight: 2.9 ounces (View shipping rates and policies)
- Average Customer Review: 160 customer reviews
- Amazon Best Sellers Rank: #629,191 in Books (See Top 100 in Books)
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A Technique for Producing Ideas (Advertising Age Classics Library) 1st Edition
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From the Back Cover
A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
About the Author
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
Top customer reviews
It helps explain why taking long walks (with a note pad or dictaphone) are so useful for revealing ideas. I find shaving in the shower an excellent place as well, but jotting notes down is less easy.
If you are in the business of discovering ideas and presenting the solutions (and thanks again to the giants whose shoulders you are walking on and reordering the ideas of others into new formluations and orbits) you should buy this book.
It reveals a technique you can make to work for you.
Most recent customer reviews
It's good to see it and be aware of the process and apply it every time you looking for an idea