Kindle Price: $2.99

Save $2.00 (40%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life! by [Young, James Webb]
Kindle App Ad

A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life! Kindle Edition

4.1 out of 5 stars 151 customer reviews

See all 37 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Kindle, August 20, 2014
$2.99
Hardcover
"Please retry"
$16.73

Length: 59 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From the Back Cover

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field

Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

About the Author

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.


Product details

  • File Size: 280 KB
  • Print Length: 59 pages
  • Publisher: Stellar Editions; 1 edition (August 20, 2014)
  • Publication Date: August 20, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00MWCPOG4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #569,023 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer Reviews

Top Customer Reviews

on November 9, 2006
Format: Paperback
0Comment| 65 people found this helpful. Was this review helpful to you?YesNoReport abuse
Format: Paperback|Verified Purchase
0Comment| 8 people found this helpful. Was this review helpful to you?YesNoReport abuse
on February 1, 2006
Format: Paperback|Verified Purchase
11 comment| 57 people found this helpful. Was this review helpful to you?YesNoReport abuse
on March 8, 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
Format: Paperback
0Comment| 25 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!

What other items do customers buy after viewing this item?