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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life! by [Young, James Webb]
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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life! Kindle Edition

4.1 out of 5 stars 166 customer reviews

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Kindle, August 20, 2014
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Length: 38 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

From the Back Cover

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field

Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

About the Author

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.


Product details

  • File Size: 280 KB
  • Print Length: 38 pages
  • Page Numbers Source ISBN: 1477467041
  • Publisher: Stellar Editions; 1 edition (August 20, 2014)
  • Publication Date: August 20, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00MWCPOG4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #248,832 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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