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A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! Paperback – July 22, 2009
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From the Back Cover
A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc. --This text refers to the Kindle Edition edition.
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There are many books written on this topic since James Webb wrote the book. Many of them with a lot more pages.
However this book compares favorably with them. The method to produce ideas is not complicated. However implementing it will require changing some of your habits.
Good luck and I hope you have many good ideas. It is not hard.
Nobody has surpassed him in understanding or explaining the creative process, despite thousands of books on the subject.
Young's classic lays out a five-step process for unearthing new ideas. The process is not necessarily easy and definitely not instantaneous. It will resonate with those who like playing with new ideas and will be fruitful for those who apply its process.
Most recent customer reviews
2. You can and will learn how to produce ideas
3. No one can take that skill away from you...