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Techniques of Propaganda and Persuasion Perfect Paperback – July 1, 2008
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This is not just for the marketing student but for anyone wanting to understand how media - even fund raising campaigns - use propaganda to further their ends.
The book is efficiently written, no filler or fluff here and in plain English. Highly recommend this for everybody.
It covers some methods on basic levels, and shows some really good WWII era posters as examples. Yet for an adult reader, it lacks depth. It is well written if you take it as a school book for a middle school student or maybe a low level high school student (perhaps 9th grade or something). Yet beyond that I wasn't satisfied with it. The cover is misleading. It looks like it might have something deep in it.
I am interested more in how people are being manipulated by every day propaganda and how to use propaganda in advertising your own products or services. I don't see any books that seem satisfying in that regards. Perhaps if they updated this book with more in depth analysis and a greater variety of ad examples it might do a good job of that, but at its current level its just too basic.
Magedah E. Shabo wrote phenomenal book using remarkably succinct style appealing to both sophisticated readers, scholars, and novices. Well divided structure fosters intellectual digestion. Clearly explained and analyzed historical examples show different facets of propaganda.
Most Recent Customer Reviews
Superb book. Opened my eyes! No advertiser or politichian can fool me anymore. It's actually quite cool when you start recognizing their tricks!Published 3 months ago by Goi
I didn't get much from this book compared with the other text from my class. It does the job, I suppose, just not exciting or groundbreaking.Published on May 30, 2014 by Heather Donnelly
Psychological Operations. Techniques of Propaganda is a really fantastic book. I recommender for someone needs learning about persuasion and marketing.Published on October 11, 2013 by LEONARDO BORGES
From card stacking to glittering generalities to false dichotomies, this book does a good job giving you a lot of information, summarized well and quick and easy to read. Read morePublished on December 5, 2012 by Pete Klein