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Techniques of the Selling Writer Revised ed. Edition, Kindle Edition

4.7 4.7 out of 5 stars 618 ratings

Techniques of the Selling Writer provides solid instruction for people who want to write and sell fiction, not just to talk and study about it. It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.

No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years.

This is the book for writers who want to turn rejection slips into cashable checks.

Editorial Reviews

About the Author

Dwight V. Swain spent a lifetime writing newspaper and magazine articles, pulp fiction, and screenplays. For more than twenty years he taught in the Professional Writing Program at the University of Oklahoma. His popular books, Techniques of the Selling Writer and Creating Characters: How to Build Story People are published by the University of Oklahoma Press.

Product details

  • ASIN ‏ : ‎ B0099P9UI0
  • Publisher ‏ : ‎ University of Oklahoma Press; Revised ed. edition (September 6, 2012)
  • Publication date ‏ : ‎ September 6, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1094 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 348 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 618 ratings

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Dwight V. Swain
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
618 global ratings

Customers say

Customers find the writing style useful, easy to follow, and direct. They also appreciate the content as full of common-sense, understandable information on writing genre fiction. Readers describe the characters as interesting, funny, and a combination of psychological depth and street wisdom.

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143 customers mention "Writing style"127 positive16 negative

Customers find the writing style clear, helpful, and easy to follow. They also say the book is full of plain spoken insights and encouraging. Customers also mention that the advice is comprehensive and easy-to-understand.

"Janny Wurts said this is the best book for learning craft, and then I found all these rave reviews, and everyone was right - this is one of the best..." Read more

"...But ALL the stories are 'reasonably readable and enjoyable,' even if the characters vary widely in their interest to thereader...." Read more

"This is probably the single most useful book on writing I've read so far...." Read more

"...It's that good, and you need to get a copy and internalize it." Read more

99 customers mention "Content"97 positive2 negative

Customers find the book full of common-sense, understandable information on how to write a good book. They also say the scene/sequel sequence and motivation/reaction units are really useful. Readers say the book is a classic of technique and provides the basic tools on how create conflict, characters, and structure. They mention the book provides questions and guidelines about psychology, empathy, philosophy of life, mythology, motivation, goal, and many items to use.

"...Swain's enthusiasm is uplifting, his candor refreshing, his insight exactly what you need...." Read more

"...This book was extremely helpful." Read more

"...I want to stress that the author's breakdowns of story elements are so good and so useful that they are worth slogging through his crap to dig them..." Read more

"...V Swain is a very readable book, not difficult and with many examples and rewrites to show you how a passage sounds written one way and then several..." Read more

24 customers mention "Characters"20 positive4 negative

Customers find the characters interesting, unique, and funny. They also say the book is written in an encouraging tone that gives them ways to understand character and structure more than they could have ever thought.

"...But here you find a combination of psychological depth and street wisdom that teaches you how to write with both emotional insight and compelling..." Read more

"...say the single greatest value in this book is how clearly illustrated a knowledge of psychology and sociology can be in character and story..." Read more

"...Swain's book is unique. He gives no rules. He leaves style and voice to the writer...." Read more

"...And it’s written in a very approachable way...." Read more

Outstanding Condition
5 Stars
Outstanding Condition
Book came in outstanding condition. It also came very quickly, far before the date indicated at the time of sale. Looks brand new. Cover is different but that’s perfectly fine for me. Highly recommend seller.
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Top reviews from the United States

Reviewed in the United States on August 12, 2008
Janny Wurts said this is the best book for learning craft, and then I found all these rave reviews, and everyone was right - this is one of the best books on writing fiction there is. I have over twenty, and even after all that, when reading yet another chapter on point of view is like slogging through sludge, Swain brings such refreshing verve and wit to the subject that everything seems new again. And it actually is, since he clues you in to key aspects you'd never considered before.

First, some clarifications - forget the title and the ugly cover. Rip them off, if you like. A better title would be "Techniques of the Dramatic Writer People Will Enjoy Reading." `Cause that's Swain's clarification - that this book isn't about writing for literary journals, and it's not about shallow novels or selling out. It's about solid storytelling and what engages audiences. What will, in the end, sell, simply because it's what publishers are looking for - novels with depth, feeling, and compelling characters that carries audiences along from one scene to the next.

Most books on writing stay at one level - the literary theories that just briefly touch on actual works you've heard of, and the cookie-cutter manuals that stay on the surface without giving you the tools or insight you're looking for. But here you find a combination of psychological depth and street wisdom that teaches you how to write with both emotional insight and compelling action.

To top it off, Swain not only gives you the basic story structure of a hero facing conflict, but also gives a few nuggets I haven't seen in other books, such as curtain lines, scene and sequel, pet fragments, simultaneity, framing tightly in close-ups, reaction sentences, and the hero's stated goal vs. their true goal. There's also sections on a writer's life and being productive - including fifty pages on Planning, Preparation, and Production - that are sharp and true to life.

"The best observation anyone can make on preparation, planning, and production is that everyone has a God-given right to go to hell in his own way - and don't let anyone kid you out of yours."

Sitting down with this book is like sitting down at an all-night diner with a straight-talking veteran like Gene Hackman and having him lay out the terrain for you. Telling you tales about fellow writers and spinning out stories about the waitress and explaining between goals of achievement and goals of resistance and how her boss's reaction could be the key.

Swain's enthusiasm is uplifting, his candor refreshing, his insight exactly what you need. He even breaks up each chapter into sections, so there's barely a single page with a solid wall of prose. For instance, the sections on increasing tension include 1) Build with scenes, 2) Don't confuse delay with complication, 3) Tie your characters to your story, 4) Balance your forces, 5) Have enough at stake, 6) Force continuing adjustments, 7) Keep the action rising, 8) Box in your hero, and 9) Drop a corpse through the roof.

Each of these is given a half page or more of explanation: "Your job is to spot holes and plug them; to foresee escape routes and block them; to cut off your hero from all apparent hope. If you don't, your reader's going to see those holes, and scream because your hero doesn't duck out through one."

It clocks in at 320 pages, jumps right in on the very first page, and though written in 1965, is dated only by the magazines it names, mentions of typewriters, and a funny line about computer tubes. You still find the usual Steinbeck, Faulkner, Tennessee Williams, and Travis McGee. Everything else is advice as timeless as Shakespeare or Stephen King would give.

My regret is that I wasn't given this book in college, rather than the stale, technical wish-wash that made writing fiction seem like typing up doctorates to please your professors. Those books one had to sit down and slog through, but this one I always looked forward to, knowing that even the things I already knew would be told with bold, brash wit and made new again. Which is, actually, what good writing is all about.
104 people found this helpful
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Reviewed in the United States on February 1, 2006
Why is this book different?

I think people who are capable in any area can generally be separated into two types:

Unconsciously competent and consciously competent.

The unconsciously competent writer, if she/he tries to teach someone else, can often do

more damage than if they had never tried to teach.

Why?

1) ) the writer, being unconsciously competent, truly has no idea how she came up with what she does.,

and 2) Because teaching is a separate skill.

So the only ones who have any business writing a book on writing are the ones who consciously figured out how to solve the weaknesses in their writing.

But there are problems here as well. 1) Anyone who had ALL the potential problems a writer might have and figured out how to solve them would be in a nursing home by the time they 'got it down.' Thus any successful writer is going to have blind

spots because any person with EVERY writing problem won't keep trying long enough to figure them all out---life is too short. 2) Were the things these writers figured out truly salient?

3) Do they truly remember what they did to solve the problem?

4) Is their solution idiosyncratic to that particular writer, ("generalizable" to others) or not?

5) The writer is instinctively 'good' at other areas, but the beginner may need specific help in that particular area. Finally, the writer has to be able to teach (with all the multitude of problems in any teaching situation.)

This is why, in my opinion, many writing books are like nuggets of gold buried in tons of chaff. The 'chaff' represents all the blind-spots described above.

To convey an idea of how good this book is, let me use an extended metaphor.

Let's say a foundation funded a study to see if 'the average person who reads for fun' can be taught to 'write a reasonably enjoyable short story.'

A group of a dozen editors is paid to read through 100 manuscripts. These manuscripts range from the worst examples of writing from a freshman writing class to professionally

written, publishable stories. The editors rank the manuscripts into piles of "good", "mediocre" and "bad."

Any manuscript in which there is a major disagreement is discarded. So the study is left with 30 manuscripts that ALL the editors can agree rank into "good", "mediocre" and "bad." The "mediocre" manuscripts are then dropped, leaving 20 total

manuscripts: 10 "good," and 10 "bad."

The study researchers start with 1000 people who read for fun and have never considered writing as a vocation. The designers of this study need to weed out people who can't recognize a decent piece of writing from bad. In other words they need to weed out people with a 'tin ear' for writing. The 1000 subjects are asked to read 20 manuscripts and to rate them in terms of writing quality.

Those subjects who were able to distinguish the "good" ten from the "bad" ten are selected.

This leaves a group of 300 people who can recognize decent writing and poor writing, but have no idea "why."

Each month the 300 "writer-researchers" sit down and each write out a short story. They then meet and discuss each story in terms of what works and what does not. After much discussion,

they start with sentences as a basic unit of analysis. They agree as to what makes for a 'good' sentence. Then they go back and write another story. Now things get very tough, because things are very muddled. They're following the rules for 'good' prose sentences, but some of the manuscripts are barely readable. After a comparison of the 'readable' ones with the 'unreadable' ones, the 300 focus in on motivating stimulus

& response units as the next big area of failure.

This process of writing, analysis, agreement on new techniques, and writing is repeated for several years until finally each of the 300 people can write a 'reasonably readable and enjoyable story.' Naturally, there is considerable variance in insight into human nature, facility with metaphors, and so forth. But ALL the stories are 'reasonably readable and enjoyable,' even if the characters vary widely in their interest to the

reader. In short, they are publishable, though certainly only one or two may be good enough to wind up in the Atlantic.

The 'writer-researchers' then collect their techniques and insights into one handbook.

Such a handbook would avoid many of the above mentioned pitfalls of writing books. It would focus on letting the writer discover what the "why"s of particular writing problems without didactically saying as most writing books do, "This is MY way of

solving the problem, it works for me, I'm published, so you should listen to me."

In my opinion, "Techniques of the Selling Writer" by Dwight Swain is the closest thing to such a handbook as I've seen. It's amazing, and worth far more than the asking price.
25 people found this helpful
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Reviewed in the United States on June 25, 2024
I studied Mr. Swain's book - especially the sections on scene structure - and put that knowledge to use in writing my first novel. This book was extremely helpful.

Top reviews from other countries

Translate all reviews to English
Izabella Cristo
5.0 out of 5 stars Obrigatório
Reviewed in Brazil on April 26, 2023
Não encontrei livro que fosse melhor em termos gerais para orientar escritores.
Foram dois anos completos para ler e assimilar com calmas os conceitos, ainda me vejo relendo. Indico. Muito melhor que muitos dos nacionais e clássicos. É prático e fácil. E de linguagem boa.
Um verdadeiro
Guia
Yettie A
5.0 out of 5 stars Love it! There is a reason why it is a classic and still in print.
Reviewed in the United Kingdom on December 31, 2023
This book is archaic and old-fashioned - with some now seemingly inappropriate terms (some 'isms'), and it can be hard work but it's still solid for writing commercial fiction. And despite the flaws and age it is probably the most 'end-reader focused' book on the market. Ie the end-reader who buys books.

I suspect it was Swain's lecture notes so it's a bit like a course with lots of repetition, and building on concepts. At times it is tedious but seriously it is worth a read rather than opting for watered down versions.

It is not an easy book to read so I found I needed a strategy. I treated it like lecture notes where at the beginning of each chapter he gave an outline and I treated each section as a lesson. It is quite an intense book and I kept going backwards and forwards. I'm still using it.

There are other better books for writing and storytelling (but not writing commercial fiction) but if you thinking of writing commercial fiction (selling), this is a good primer. But it can be hard work and needs patience and effort.
One person found this helpful
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Reader from Toronto
5.0 out of 5 stars Excellent book on the craft of writing
Reviewed in Canada on March 26, 2019
This was recommended by Damon Suede, whose own book is also very helpful to writers. This is a great guide on how to master the basics of good, solid writing. Highly recommended to anyone seriously interested in becoming a writer.
Jerry Furnell
5.0 out of 5 stars Five Stars
Reviewed in Australia on June 5, 2017
Recommended to me - I recommend it to you - expensive but worth it.
One person found this helpful
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Martin Fischer
5.0 out of 5 stars Hier gehts zur Sache
Reviewed in Germany on February 4, 2016
Dwight V. Swain mag sein Buch schon vor einiger Zeit geschrieben haben, aber es ist mitunter etwas vom Feinsten, das ich zum Thema "Schreiben" gelesen habe. In einem lockeren Edutainment-Stil seziert er einen Aspekt des Schreibens von Unterhaltungsliteratur, nach dem anderen und veranschaulicht seine Behauptungen mit vielen kurzen Beispielen.
Obwohl ich über gute Englischkenntnisse verfüge, ist das Buch dennoch eine Herausforderung. Ich lese es auf dem Kindle und kann hier glücklicherweise viele Wörter, Begriffe und gar ganze Sätze nachschlagen oder übersetzen lassen. Doch dieses sich intensive Beschäftigen mit dem Verstehen des Englischen zeitigt den positiven Nebeneffekt, dass man sich auch mit dem Inhalt viel intensiver auseinandersetzt, als mit einem vergleichbaren Buch auf Deutsch.
Ich kaufte das Buch vor allem wegen der Empfehlung durch Randy Ingermanson, der auf seiner Homepage einen Artikel über "die perfekte Szene" geschrieben hat. Dabei verweist er auf die zugrunde liegende Lehre von Dwight V. Swain. Swain widmet der äusseren und inneren Struktur sowie den Motivation-Reaction-Units viel Platz, was tatsächlich nochmals viel Tiefe in das Thema brachte.
Jedem Autor, der sich weiterentwickeln will, kann ich dieses Buch wärmstens empfehlen. Voraussetzung sind jedoch, wie gesagt, gute Englischkenntnisse.
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