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Technology Ventures: From Idea to Enterprise 3rd Edition

4.1 out of 5 stars 21 customer reviews
ISBN-13: 978-0073380186
ISBN-10: 0073380180
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Editorial Reviews

About the Author

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship
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Product Details

  • Hardcover: 704 pages
  • Publisher: McGraw-Hill Science/Engineering/Math; 3 edition (January 14, 2010)
  • Language: English
  • ISBN-10: 0073380180
  • ISBN-13: 978-0073380186
  • Product Dimensions: 7 x 1.3 x 8.9 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #749,144 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Technology Ventures is a book that I'll be keeping for a long time. It is a bit expensive (it's a text book, so this is not unexpected), but unlike many other books, you'll probably keep this one.

It covers the basics of launching a business, and it discusses legal issues, marketing, and HR in an engaging format.

Who should read this book:
If you have an academic background in technology, and want to launch a new business, this book will be perfect for you

Who should not read this book:
If you are looking for a quick, light read, this book will be too much for you. Also, if you're looking for information about social media marketing tactics, this book won't really help you

What I like about this book is that it really provides you with everything you need to know about launching a technology company. It covers everything, from the conception stage, to the legal issues. It is taught to Stanford students, and with good reason; its a very good book.

Jason
[...] (Visit us for more entrepreneurial advice on technology ventures)
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Format: Paperback Verified Purchase
Well the layout is a little weird. Not like normal textbooks but it is broken up by main sections then by subsections and I honestly didn't read much more than the 3rd or 4th chapter because of the way it was written. The text is a light blue color which makes it somewhat hard to read for long periods of time. Starts to blend in with the white paper.

The content was dry and nothing I hadn't really learned in marketing or entrepreneurship classes.

EDIT: I guess the 4th edition had black ink. This review is for the 3rd addition.
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Format: Hardcover Verified Purchase
The title says it all - if it is a required book for your class then get it. I got this beginning of 2012 when I finishing my senior year in college. As an electrical engineering major, I referred to my textbooks a great deal. I actually kept most of my textbooks from undergrad (I may be a bit of a hoarder), but not this one. The reason was simple, I didn't find this book to be particularly useful. I took an entrepreneurship course that required this book. This book has very basic econ mixed in with real world examples. It will talk about strategies of a start-up business and then discuss how amazon/google/p&g/etc. do so well. Honestly it is like a blended in version of econ and wikipedia, so not so good.

I feel that most textbooks bought on this site are school related so you have to get it. But if there is a choice, I would go with a different book.
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Format: Hardcover Verified Purchase
As far as text books go I like this more than most. While it lacks pictures, there are several diagrams and charts that make the material easier to grasp. The best part about this book is its constant use of real world companies as examples to explain the points they make in each chapter. Good for novice and advanced students of this topic.
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Format: Hardcover Verified Purchase
Want to start a business using today's technology or marketing a technology product, This is the handbook for step by step and analysis of each business approach to starting, limping along, crashing, restarting, soaring, hesitating, and potentially succeeding in the business endeavor. Great Selling to Everyone (including Investor Angels and Venture Capitalists!!).
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Format: Kindle Edition
This book provides an overview of management thinking relating to all the key areas of a technology based start up - I'm involved in one myself and have found this book a helpful reference point and resonates very closely with what we've been doing

Ignore the comments rating this 1-2 stars - these are possibly from undergrad students who have little business experience - of course business theory isn't black and white due to the nature of business - but the tools / frameworks recommended are in line with best practice
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By Lex on March 8, 2011
Format: Paperback Verified Purchase
Its setup in a way that intersperses real-life problems which is nice. Some of the examples are starting to show their age though which is probably not great for a technology book.
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Format: Hardcover Verified Purchase
Book came in on time and was undamaged. Condition was like what the description stated. Happy with my purchase.
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