- Hardcover: 624 pages
- Publisher: McGraw-Hill Education; 4 edition (January 21, 2014)
- Language: English
- ISBN-10: 0073523429
- ISBN-13: 978-0073523422
- Product Dimensions: 7.5 x 1.5 x 9.4 inches
- Shipping Weight: 2.4 pounds
- Average Customer Review: 31 customer reviews
- Amazon Best Sellers Rank: #736,003 in Books (See Top 100 in Books)
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Technology Ventures: From Idea to Enterprise 4th Edition
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About the Author
Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship
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Showing 1-8 of 31 reviews
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I feel that most textbooks bought on this site are school related so you have to get it. But if there is a choice, I would go with a different book.
The content was dry and nothing I hadn't really learned in marketing or entrepreneurship classes.
EDIT: I guess the 4th edition had black ink. This review is for the 3rd addition.