The Teforia makes the delicate, complicated process of infusion a simple, sensory experience. While traditional brewing methods are imprecise, Teforia's vast base of knowledge employs the expertise of generations of tea masters to deliver the perfect cup of tea — every time.
Every tea is unique, and every tea requires a unique preparation to reach its maximum potential. Teforia determines the optimal infusion recipe to bring out the very best in each tea. It's tea like you've never tasted before.
The perfect cup is one you love. The Teforia app lets you discover teas personalized to your palate. Track and share your tea tasting journey, connect with tea lovers, meet tea farmers, and explore some of the world’s rarest teas.
Tea is about more than just taste—it engages all your senses. Smell the aromas filling your kitchen, and watch the leaves dance as your crystal-clear water turns to a richly hued liquor.
Like wine, a tea's flavor is reflected in the terroir and seasonality of its harvest. Explore estate-to-cup, single-origin teas—and enjoy personalized recommendations based on your unique preferences.
Share your tea journey with friends, family, and the extended Teforia community. Learn about the passionate tea masters around the world who work tirelessly to bring you the world’s best tea.
Describe your product in 3 words.
Best Tea Experience
How did you come up with the idea for this product?
CEO and Founder Allen Han: "I was working at a tech company and a friend of mine asked me to come to this new third-wave coffee house. He said they made each cup of coffee to order so it's just the way you like it. I watched my friend order his coffee, and they asked him about the flavors he liked, how strong he wanted his coffee, they discussed the bean type and the grind. I was getting excited because I loved the amount of thought and care they were putting into each cup. When it was my turn, I asked about the teas they offered. They had a nice selection, so I chose one. They pulled out a tea bag, threw it in a cup, filled it with boiling water, and charged me $5! It was so typical and frustrating. There was no understanding about tea and the amazing diversity it offers in terms of flavor, if you know how to prepare it properly. Second only to water, tea is the most popular beverage in the world. I knew—then and there—that it was time to focus on tea and develop a foolproof system for making the perfect cup."
What makes your product special?
The Teforia lets users experience new tea cultures, traditions, and rituals by enjoying the highest-quality natural teas the world has to offer. We have designed the Teforia to bring an entire world of tea growers, drinkers, flavors and cultures together. We also support tea artisans and farmers who have never shared their teas outside of their villages—particularly in Taiwan and India. For the first time, these multi-generational tea growers are sharing their carefully crafted, small-batch teas with the rest of the world.
What has been the best part of your startup experience?
Bringing our passion for tea to life while delivering on all of our values: Purity, Ritual, and Community.