"This book does a great job of explaining how carriers can identify and keep their best customers." -- Avi Ofrane, President, Billing College
"This book will give you tools that can make a difference to your customers and to your profits." -- Joseph H. O'Konek - President, Far EasTone Telcommunications Co. Ltd / ATT Wireless - Taipei, Taiwan
About the Author
Mattison’s basic message is clear.
“Survival and profitability for the Telco of the 21st century is going to be based upon the ability of those telcos to operate at a level of sophistication never before achieved. This means that the telcos have to get smarter (making use of business intelligence) and better at what they do (through the renovation of their organizational structures and cultures to be more adaptive and flexible), while at the same time continuing to “push the envelope” of efficiency in the areas of billing and new product incorporation”.
He has consulted with telcos in Taiwan, Indonesia, Korea, Japan, Europe, South America, Canada and the US, and has been instrumental in helping those companies gain valuable insight and competitive advantage through the utilization of customer intelligence, business intelligence and accountability based marketing strategies.
His consulting expertise includes assisting customers with the diagnosis of their current market position, strengths and weaknesses, the development of more effective customer relationship management organizational structures, the re-development of Key Performance Indicators and the building of systems to make these changes possible.
He has been responsible for the successful deployment of 18 different major marketing database/ data warehousing initiatives, and has helped dozens of customers attain strategic business advantage through the use of data warehousing, data mining, web technology and knowledge management techniques..
Mr. Mattison is now serving as an Executive Consultant, working with IBM out of his home in the San Francisco Bay Area, and is currently working to help many telecommunications firms develop their short and long term churn management, brand management and CRM marketing intelligence capabilities.
As a prolific author, he has penned over 8 books including “Data Mining for Telecommunications”, “Winning Telco Customers”, “Web Warehousing and Knowledge Management” and “Data Warehousing: Strategies, Technologies and Techniques.”