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Comment: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages and dust cover are intact and not marred by notes or highlighting. The spine is undamaged.
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Telephone: The First Hundred Years Hardcover – May, 1976

4.5 out of 5 stars 6 customer reviews

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Product Details

  • Hardcover: 369 pages
  • Publisher: Harpercollins; 1st edition (May 1976)
  • Language: English
  • ISBN-10: 0060105402
  • ISBN-13: 978-0060105402
  • Product Dimensions: 9.2 x 6.6 x 1.4 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,456,384 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
This book is actually a good source of information, so long as one understands its limitations.

It's not really a history of the telephone, it's a history of the old "Ma Bell" AT&T- except that, being written in 1975, it's lacking the final chapter. Unlike most "history of" business books, it's not primarily a boardroom drama and, although it has an overall-positive view of Ma Bell, it's willing to look at at least some of its faults. In reading this book, the old AT&T appears as a corporate colossus; who could have guessed that practically all of it would simply vanish over the next few decades?

Looking at Ma Bell from the present, its flaws seem far more apparent than they did in 1975. One flaw surely is that for all the vaunted prowess of Bell Labs, it stifled innovation within the telephone industry. If AT&T had had its way, users would have been forever forbidden to attach anything not provided by AT&T to their phone lines- modems, answering machines, everything would have to be rented from the phone company. In such an environment, would AT&T have even introduced cordless phones? For the fact is, the inside of a 1975 desk phone wasn't, except for the addition of a dial or pushbuttons, all that different from a phone from 1900 (same carbon microphone, etc.).

So Ma Bell's gone now, as obsolete as a vacuum-tube radio. And even within its limitations the book is not perfect- for example, it does not cover "phone phreaking" at all (although it surely should). But as a history book- specifically, about the life and times of Ma Bell as it existed throughout most of the 20th century- it's a pretty good source.

But if you want the final chapter- how opening the long-distance market destroyed post-divestiture AT&T's profitability, and how cellphones proved to be a totally disruptive technology, rendering MA Bell's old landline network increasingly obsolete- well, you'll just have to write it yourself.
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Format: Hardcover
I read this book with personal interest; my father worked for Western Electric from the late 40's to sometime in the late 60's. Consequently I had the added enjoyment of events I remembered happening as a child or younger man. But even before the book got to the 60's, I was enthralled with the stories of a regulated monopoly both as an enemy to be watched and a friend committed to an essential mission. Having a copyright date of 1975 was perfect. Sometimes there is a special truth that comes with reading a history written by a competent author long ago. The contrast better AT&T's periodic "good citizen" periods, and the cooperate rules today are astounding. So much of our economic and financial beliefs have been forged in the last 40 years of left-right battling, won substantially by the free-market crowd. It is charming to read how business could make millions, serve the public, demand that profits be reasonable, take on difficult social problems, and treat failures as problems to be solved no matter what the cost. AT&T even cooperated with the elected government regulators in a honorable and fiercely competitive way. And made it work for the citizens and the company.
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Format: Hardcover Verified Purchase
What can one say but this book is a classic history of the Bell Octopus... whoops I mean the Bell System/AT&T? John Brooks provides an insightful look into the complex history of the first hundred years of telecommunications. It's all there, invention, imitation, replication, monopolization, altercation, privation, and salvation. Follow the telephone company through war and peace, through trust-busting and the biggest game of monopoly ever embarked upon.
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