- Paperback: 275 pages
- Publisher: York House Press; 2nd edition edition (October 31, 2008)
- Language: English
- ISBN-10: 0979195632
- ISBN-13: 978-0979195631
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #2,255,157 in Books (See Top 100 in Books)
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Television Disrupted: The Transition from Network to Networked TV, 2nd Edition 2nd edition Edition
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Shelly Palmer is one of those rare talents who understands technology and the business possibilities of a new idea almost instantly. He is "the" invaluable guide to what's happening, why it matters, how it works, and which ones will get really big." --William Randolph Hearst III
"In the real world, there is a very big difference between theory and execution. Television Disrupted is unusual because Shelly's point of view is grounded in the practical realitites of business, production and technology." ----Martin J. Yudkovitz, SVP Corporate Strategy and Business Development, The Walt Disney Company
Shelly is the perfect tour guide to the future of the television and media business. He really understands how comsumers use electronics to consume media and has a wonderful way of making very complex issues seem simple --Gary Shapiro, President and CEO, Consumer Electronics Association
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Palmer's focus is entirely on dollars and cents, not democracy, but his book, full of technical detail that he reduces to useful "Key takeaway" summaries at the end of each chapter, shows how "networked TV" assimilates digital technologies in ways that keep it at the top of the heap of modern communications technologies.
Dispassionately, Palmer does acknowledge the democratizing power of digital technologies: "Ubiquitous, democratized production capability has flooded the Internet with content representing a very wide quality delta. As the gatekeeper's role is assumed by the proletariat, we may experience interesting sociological changes."
These very different books complement each other. Go back to McLuhan's Understanding Media and it seems to me you have most what you need to know modern communications technologies.
No es un libro técnico, tampoco de negocios. Es un resumen periodístico de las nuevas tendencias en medios.