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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Hardcover – March 1, 2011
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Guest Reviewer: Tony Hsieh
From Publishers Weekly
Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients. (Mar.)
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From my understanding in this book I feel that everybody has a story and you just have to listen to hear it. Peter did a great job of giving examples of backgrounds we are everybody can learn from. Again, everybody has a story.
This book has inspired me to learn how to tell stories into listen to others to be able to form stories that move people.
This is both an entertaining and illuminative book. Guber's examples are culled from his own work and while dripping with "big' names, are spot-on. He offers some of the best examples of story's power in any book I've read.
While his outlined steps for how to tell a story are not textbook thorough, they clearly offer guidance in how to craft a story.
I am enthusiastically recommending this book to clients and students - a true "must read."
Tell to Win is all about the power of how story sways people thinking. Whereas an endless parade of facts, however compelling they may be, leads to insomnia (occasionally), a story can achieve the same results, sometimes more quickly and more effectively. Guber lays out the principals of storytelling, and provides an endless supply of stories, both from himself and his multitude of high powered friends (more about this later) that model his structure.
The steps are simple to understand, and with a little bit of practice, practical to master. I've already mentally worked on two stories that I can use in my job as a teacher, both in the classroom and with my colleagues. In fact, this style of this book seems that it would be mostly for businesspeople or salespeople. In reality, the implications of this book appeal across the board in any profession. If you ever have to convince someone to your point of view, then storytelling may be the way to do it.
The one caveat of the book, which is a minor flaw, which I didn't pick up on when I was reading it on my Kindle, is Guber's incessant name dropping throughout the entire book. Nary a page goes by without him dropping a name and a title of a friend or colleague. In every instance, the name he drops tells a story that illustrates the point, but it certainly is overkill. It wasn't until I bought the book in hardback (wanting to post-it note it and highlight to my hearts content!) that this came to my attention. It's a minor flaw, but noticeable, none-the-less.
Yes, I really bought this book twice. I can't recommend this book highly enough to any professional wanting to move their colleagues forward, or even in your private life, trying to moves friends forward. Our brains are hard-wired for story; this book allows you to take advantage of that ability.
Through telling the stories from his experiences, Peter illustrates that stories have been the game changer between the hits and flops during his career. Here have been my personal favorites:
-How Guber was able to put together the soundtrack for the 1984 Olympics by telling a purposeful story that hit him while he was in Africa
-How Guber was able to get people to tell his story forward while he was a young executive in Hollywood, which eventually led him to being a chief executive
-How Bill Clinton, with one powerful sentence, was able to tell an entire story that inspired Guber to rally his friends behind Clinton's nomination
If you are looking for an extra edge in sales, hoping to be more persuasive when talking to friends/family/colleagues, or you simply want to enhance your repertoire of life skills: TELL TO WIN is a must read. 5 Stars!