Only the unique, talented and always amusing Scott Taylor could have written such a valuable, important, funny and insightful series of arguments, examples and introspections on the subject of storytelling as a driver of successful corporate Master Data Management.
It hardly seems logical that a non-fiction business guide, focused on traditionally dry topics such as Data Governance practices, Data Quality tactics, Data Classification concepts and innovative Data Management strategies could be so gripping, interesting and humorously entertaining beyond the super-niche group of data geeks that might be most inclined to check it out. And yet, "Telling Your Data Story" has far broader appeal than one might expect - offering nuggets of value to a wide swath of business practitioners and executives regardless of technical orientation, acumen or expertise.
Written in a quick, breezy style, he treads just close enough to the technical to appeal to the deepest of Master Data Management enthusiasts, while quickly pacing through his subject matter with easily-digestible and highly relatable business stories, examples, analogies and anecdotes. Most importantly, Scott connects the tactical objectives of effective data governance with the strategic intangibles of building a business case, communicating the value proposition, engaging the organization, and elevating the executive discussion to apply the critical level of attention and focus on strategic Master Data Management to drive business success.
Like many business improvement guides, Scott offers sage advice in the form of numbered lists including the 8 "Ates" of using data, the 4 "C's" of structured data and the 3"V's" of telling your data story. These strategic concepts are easy to grasp and provide valuable insight into actionable data management practices that can help transform businesses and drive positive outcomes.
Whether you're an MDM pro, or you're just a business professional with a need to run a smooth operation, Scott's book is a fun, interesting and important read that does such a great job entertaining, you don't even realize how much it teaches along the way. I highly recommend this book to anyone looking to better manage their business by more effectively governing their data.
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A Critical Piece of Business Literature.
Reviewed in the United States on December 14, 2020
Scott Taylor's 'Telling Your Data Story' is a wonderful read for anyone in business who works with data, data engineers, data scientists, or any other data professionals. This book is not filled with jargon or 'tech speak' and is readily accessible to business leaders and other non-data geeks.A big fan!!!
Reviewed in the United States on December 14, 2020
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Reviewed in the United States 🇺🇸 on January 20, 2021
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Reviewed in the United States 🇺🇸 on December 14, 2020
A big fan!!!
A Critical Piece of Business Literature.
Reviewed in the United States 🇺🇸 on December 14, 2020
Scott Taylor's 'Telling Your Data Story' is a wonderful read for anyone in business who works with data, data engineers, data scientists, or any other data professionals. This book is not filled with jargon or 'tech speak' and is readily accessible to business leaders and other non-data geeks.Reviewed in the United States 🇺🇸 on December 14, 2020
A big fan!!!
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Reviewed in the United States 🇺🇸 on February 20, 2021
Reviewed in the United States 🇺🇸 on March 22, 2021
Scott Taylor has written a book that is insightful and full of wisdom for anyone wanting to understand data. You will gain understanding of why you should have a data story and how you should tell it.
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Reviewed in the United States 🇺🇸 on August 22, 2021
Reviewed in the United States 🇺🇸 on August 14, 2022
Reviewed in the United States 🇺🇸 on December 7, 2020
Top reviews from other countries
Amanda Moore
Data Management MDM and How to Sell it in both in deed and concept
Reviewed in the United Kingdom 🇬🇧 on September 28, 2022Visorman
'Telling Your Data Story'- an instant data classic
Reviewed in the United Kingdom 🇬🇧 on December 8, 2020Thomas Antonakis
Very accurate and very useful advice
Reviewed in the United Kingdom 🇬🇧 on May 15, 2021Ruben
A must read for all data leaders and data management professionals.
Reviewed in Canada 🇨🇦 on January 3, 2021
