- Paperback: 208 pages
- Publisher: Portfolio; Reprint edition (June 28, 2011)
- Language: English
- ISBN-10: 1591844134
- ISBN-13: 978-1591844136
- Product Dimensions: 5 x 0.5 x 7.7 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 52 customer reviews
- Amazon Best Sellers Rank: #339,769 in Books (See Top 100 in Books)
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The Ten Commandments for Business Failure Paperback – June 28, 2011
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"Don possesses a special combination of experience, wisdom, self- confidence, and self-awareness. His commandments for failure will teach you more about business success than a whole shelf full of books."
? Bill Gates
?This is a great book, filled with terrific advice from a management icon, and brought alive by real stories from business history. It is a must-read for every leader.?
? Jack Welch
?Don's best ability is to cut to the chase on an issue, to cut through the bureaucratic fog. Keep it simple is his principle and mine too.?
? Warren Buffett (from the foreword)
"Don Keough, with his sixty years of business experience, is well equipped to comment about business leadership. He is an outstanding man, and I am proud to call him friend."
? Former President George H. W. Bush
?I would rather listen to Don Keough on almost any subject ? his empathetic wit and wisdom are a cure all for what ails on any day. He's now written it down and if
About the Author
Donald R. Keough is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors including those of Berkshire Hathaway, McDonald's, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame.
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I think that the commandments for failure are widely applicable.
I intend to write an essay for my friends that shows similar failure points for everyday life & living.
Commandments 5 (Play The Game Close to the Foul Line) and 6 (Don't Take Time to Think) were my favorites. I especially enjoyed the reference to you cannot legislate ethics.
Each chapter is filled with quotations, pieces of business history that are probably not known by the average business person and just plan, succinct advice as to what contributes to business failure versus business success. Given the easy writing style of Keough, this book can be quickly read and reread especially if you are interested in how to avoid business failure and secure business success so that you are the Red Jacket in a Sea of Gray Suits. be The Red Jacket in a sea of gray suits
As you read the book and look at the commandments it becomes apparent that we continue to make the same mistakes.
I am reminded of the quote - 'those who fail to learn from history are condemned to repeating it!'
The author keeps the language simple and uses some very good example to demonstrate his points.
Should be mandatory reading for all managers
offered by many fishermen.