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The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards (Synopsys Press Business) Hardcover – May 7, 2010
"Karen is the best in her field. Candid and concise, 'The Ten Commandments for Effective Standards' is a must read for individuals interested in developing industry standards. Packed with wisdom and practical insights, readers will be able to apply the learnings!" --Shrenik Mehta, Chairman, Accellera; and Former Senior Director, Microelectronics, Sun Microsystems
"Karen does an excellent job in illuminating the sometimes murky workings of standards groups. In espousing her 'commandments,' she identifies the often innocuous situations that have caused major issues in the standards world and how to avoid those types of issues in the first place. This book should be required reading for anyone who will be participating in a standards organization, both inside and outside the EDA world." --Stan Krolikoski, Group Director, Cadence Design Systems; and Chair, IEEE Design Automation Standards Committee
"So, what's the big deal about 'The Ten Commandments for Effective Standards?' First, the author, Karen Bartleson, is a well-respected and recognized standards guru, particularly in technology circles. She understands the ins and outs of standards history, best practices, business implications, and current issues. She really knows what she's talking about. Second, Karen is incredibly gifted in conveying when and why standards are necessary and how to get the most out of them. She writes in a clear and entertaining style, plus she's passionate. Finally, Karen's able to ground the discussion with real-world examples and fun cartoons. This is a must read for anyone participating in standards development!" --David Lin, Vice President of Marketing, Denali Software
"Karen Bartleson makes it clear that there are no gods or goddesses in standards, but she neglects to mention that she is the Queen of EDA Standards. It's a dirty job, but Karen makes life much easier for any standards committee she belongs to. And now she has written a hands-on and easy-to-read primer for those engineers who wish to enter the important area of standards development." --Gary Smith, Chief Analyst, Gary Smith EDA
"Standards open the road for a community to remove barriers and progress more rapidly. They create the shared highways for all players--partners and competitors alike--to travel faster. Building on the greater combined wisdom and innovation of the community, standards enable whole industries to evolve quickly, benefiting not only their participating companies, but customers as well.
Karen provides a vivid insider view of the world of EDA standards creation, capturing this complex process with clear narrative, often punctuated with humor. She supports her writing with real industry examples. While many potential views and perspectives may be argued on particular cases, we should welcome the discourse on standards and their effective construction." --Gadi Singer, Vice President & General Manager, System-on-Chip Enabling Group, Intel Corporation --This text refers to the Kindle Edition edition.
About the Author
Karen Bartleson has three decades' experience in the computer chip industry. She is known for her work in the area of standards for electronic design automation, and is also one of the pioneers into social media in her industry, including Twitter. She is the author of "The Standards Game," a blog focused on the standards arena. Karen holds a BSEE from California Polytechnic State University, San Luis Obispo, California, and was the recipient of the Marie R. Pistilli Women in Design Automation Achievement Award in 2002. Her Twitter handle is @karenbartleson. --This text refers to the Kindle Edition edition.
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Top Customer Reviews
There are countless conversations and debates in company cafeterias in the tech industry about the decisions made by companies to donate the hard earned patents by an engineers to standards organizations. This book can provide some reasons why a company did donate the patents.
Rick Jamison's cartoons provides the necessary softness to a topic like standards game. I loved the cartoon on page 71 (about the committee voting for lunch), which captures the complete story.
The CPF vs UPF debate and the costs - It is very interesting to note the costs involved in creating a standard and the ROI for creating a standard. $41M for CPF vs $3M for UPF.
However, these are lessons learnt only. Hopefully, Karen follows up with all the insider stories of how and why some standards are successful. Another important aspect is, does successful product create successful standards? Example Verilog and SDC. Both of them were proprietary but highly successful before they became opensource. Can there be an imperfect standard that is highly successful - Like the QWERTY keyboard? Longevity of a standard - like the TI84 calculator a standard for all high school kids, even though better hand held tools are available today? Lastly,creating standards - is it for the evolutionary game or revolutionary game? For example, Bob Metcalfe and David Boggs created the ethernet with cable TV wire at Xerox PARC. Imagine developing a revolutionary standard like this with a committee.
Subtitled "Practical Insights for Creating Technical Standards", Karen Barlteson's new (May 2010) book is a must read for anyone wanting to get involved in Standardization Efforts, here in the US or Internationally. It's a quick read and it contains exactly what the subtitle claims. I polished it off after dinner (it arrived today) in about 45 minutes.
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