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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization Hardcover – Illustrated, October 18, 2005

4.6 out of 5 stars 171 ratings

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  • The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
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  • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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  • Creative Confidence: Unleashing the Creative Potential Within Us All
Total price: $63.04
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Editorial Reviews

From Publishers Weekly

Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Advance Praise for The Ten Faces of Innovation

"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
—Seth Godin, author of Purple Cow
 
“A concensus is emerging that Innovation must become most every firm's ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling ... fast. Bravo!”
— Tom Peters

Critical Acclaim for Tom Kelley’s Previous National Bestseller The Art of Innovation

“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek

“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed.”
USA Today

“On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's…. Almost like visiting an IDEO workshop in person.”
Wired

Product details

  • Item Weight : 1.6 pounds
  • Hardcover : 288 pages
  • ISBN-10 : 0385512074
  • ISBN-13 : 978-0385512077
  • Product Dimensions : 6.38 x 0.45 x 9.5 inches
  • Publisher : Currency/Doubleday; Illustrated Edition (October 18, 2005)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 171 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
171 global ratings
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Top reviews from the United States

Reviewed in the United States on July 7, 2018
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Reviewed in the United States on June 27, 2009
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Top reviews from other countries

Bozhena Kelestyn
5.0 out of 5 stars Interesting read
Reviewed in the United Kingdom on August 26, 2018
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comm88
5.0 out of 5 stars A superb guide to managing creative brilliance!!
Reviewed in the United Kingdom on August 2, 2014
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Vitor Monteiro
3.0 out of 5 stars Poor edition
Reviewed in the United Kingdom on June 26, 2014
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PKP
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 4, 2017
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Dc
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 3, 2015
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