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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization Hardcover – Illustrated, October 18, 2005
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
—Seth Godin, author of Purple Cow
“A concensus is emerging that Innovation must become most every firm's ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling ... fast. Bravo!”
— Tom Peters
Critical Acclaim for Tom Kelley’s Previous National Bestseller The Art of Innovation
“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek
“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed.”
“On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's…. Almost like visiting an IDEO workshop in person.”
- Item Weight : 1.6 pounds
- Hardcover : 288 pages
- ISBN-10 : 0385512074
- ISBN-13 : 978-0385512077
- Product Dimensions : 6.38 x 0.45 x 9.5 inches
- Publisher : Currency/Doubleday; Illustrated Edition (October 18, 2005)
- Language: : English
- Best Sellers Rank: #78,436 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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If you are searching for a book that covers both the day-to-day realities and the concepts underlying innovation, look no further -- and read this book. Rarely does a book address such a big and amorphous topic as "innovation" in such a precise and actionable manner.
Using a wide array of real-world and relevant case studies, Kelley offers a framework for both fostering innovation and addressing devil's advocates. The writing is crisp, engaging, and clear.
I particularly appreciated Kelley's ever-present thought stimulating questions at the end of each section of the book. Not only did these questions help generate thoughts, but Kelley puts his own ideas into practice -- the questions provide tangible examples of how to "think" about innovation and innovating.
I highly recommend this book.
Beyond this however I have a hard time figuring out how to use this book to make myself or my team better at creative work. It felt this was mainly because the author stayed on the surface of describing 'what' the roles were and 'how' they did their job, rather then talking about things like 'if you are having this problem in your work, you need to find someone to champion the anthropologist role'.
Don't feel obligated to read 'The Art of Innovation' before this book, though it will make for a slightly smoother ride when reading. No biggie here...
If you do not find this review helpful, please comment as to why. Thank you!
Kelley is up front about his purpose, "This is a book about people", specifically, "the roles people can play, the hats they can put on, the personas they can adopt" (p. 7). Using the notion of persona, Kelley puts forth 10 innovation personas. His starting point is to point out the ill effect the "Devil's Advocate" can have on innovation by drawing the conversation towards negativity and nay-saying. Kelley asserted, "By developing some of these innovation personas, you'll have a chance to put the Devil's Advocate in his place" (p. 7). Kelley organizes his personas into three categories (pp. 09-11):
The Learning Personas - The Anthropologist, The Experimenter, The Cross-Pollinator
The Organizing Personas - The Hurdler, The Collaborator, The Director
The Building Personas - The Experience Architect, The Set Designer, The Caregiver, The Storyteller
Kelley is quick to note that the personas are NOT personality types, instead they are important roles that can be adopted by team members (p. 13). He goes on to say the "innovation roles give you a chance to broaden your creative range" (p. 13).
This book enhanced my reflection of prior experiences with team formation and gave me a new toolkit from which to consider team member strengths and the overall team makeup appropriate for a given project's objectives. It also gave me new lens from which to consider scenarios. For example, How might a hurdler look at this situation? How might a set designer? How might an anthropologist? etc. By imagining the differing roles and trying to see the world as an innovation personal might see them, I'm asking new questions and considering things I might not have considered before. A wonderful book!