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Ten Rules for Strategic Innovators: From Idea to Execution Hardcover – December 1, 2005
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Top Customer Reviews
Govindarajan and Trimble affirm the value of strategic experiments because they can have high revenue growth potential, focus on emerging or poorly defined industries, test an unproven business model, involve radical departure from existing business, require allocation of at least some existing assets and competencies, develop new knowledge and capabilities, create discontinuous rather than incremental value creation, have greater uncertainty across multiple functions, tend to be unprofitable for several quarters (or more), and offer little (if any) indication of performance, at least initially. In other words, strategic experiments can be messy and unpredictable. Why bother?
Govindarajan and Trimble suggest that strategic innovation is a process by which to test new, unproven, and significantly different answers to at least one of three fundamental questions: Who is the customer? What is the value offered to that customer? How is that value delivered?Read more ›
As other Amazon reviewers have skillfully described the contents of this excellent book, I would like to add just two things.
First, as a graduate of the Tuck School of Business, I had the good fortune of encountering VG in the classroom. VG is a dynamic presence who commands attention. If you get a chance to experience VG in person, take it. To get a (very) small taste of what I am talking about, check out VG's video link at Tuck's website.
Second, to learn further from VG, I highly recommend VG's blog. Several of VG's posts are pure gold. For example, in VG's March 10, 2006 post, he puts forth his "three box thinking model," with box 1 being "Manage the present," box 2 being "Selectively abandon the past," and box 3 being "Create the future." The leaders of most companies spend most of their time in box 1, believing that they are working on strategy. As VG contends, though, strategy is really about boxes 2 and (especially) 3, that is, figuring out how to allocate scarce resources today to assure market leadership in 2010, 2020, and beyond. Yes, indeed.
In sum, I not only recommend this book wholeheartedly, but also urge those concerned with the long-term health of their firms to continue reckoning with the thoughts and writings of both VG and Chris Trimble.
Most Recent Customer Reviews
Ideas in this book can both be used as the framework for startups as well as transforming subsidiaries into successful entitiesPublished 3 days ago by Sdot
I will find sometimes to read this book. I will let you know more about the book after Iread it. Thank You.Published on September 29, 2013 by Michael Chheung
I enjoyed this book thoroughly and have used it to compare projects I lead to its 10 rules. Great read for leaders of innovation projects.Published on February 5, 2013 by Adam
it is more academic and a little heavy to read but the material is distinguish. i really recomend the book if you like to understand innovation todayPublished on December 24, 2012 by cesar
The authors use relevant and engaging examples to conduct comparison against their rules as laid out in the text which easily draws you in. Read morePublished on August 8, 2012 by mgosman
Many organizations are so eager to sustain their growth but lacks in establishing new ventures in current organizational ecosystem. Read morePublished on September 27, 2011 by mamakli
Ten Rules for Strategic Innovators
This book is truly a guide for intrepreneurs (which are people trying to launch new products or services companies from inside their... Read more
We always hear about the innovators who go out to their garage and come out millionaires. But those slogging it out to innovate in old companies don't get any kudos. Read morePublished on August 19, 2007 by Jonathan Hirst