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About Terry Pappy
Terry Pappy is the quintessential creative—author of six books on creativity and business development, award-winning writer, designer and creative workshop leader. She has worked with a diverse clientele including major brands such as IBM, Sprint, The Tribune Company, Florida Virtual School, Massachusetts General Hospital, Marriott International and American Suzuki as well as companies on the rise from the family-owned private business to solopreneur expert.
In 2006, Terry founded her marketing firm, Better3, which specializes in guiding solopreneurs to create an authentic, distinctive brand with easy-to-implement growth strategies. Host of the Simplify & Multiply show, Terry provides tactical, practical and inspirational guidance on creating a solopreneur lifestyle business. In 2020, she launched PappyClub, a 24/7 platform where solopreneurs access best practice training to grow their businesses and receive customized one-on-one implementation support.
Terry is currently working on her seventh book which chronicles her journey as a solopreneur and offers an insider's view of how being a solopreneur can be the most rewarding undertaking a person with gifts to give could ever do. Terry lives in Palm Beach Gardens, Florida.
This guide, and all Confident Entrepreneur (CE) guides, are based on practical creative problem solving and deliberate thought. What that means is that you’ll get to look at what you’re doing through a new lens of empowerment: your creative empowerment. You’ll discover that you are the only thing standing in the way of your highest success, not the economy, the marketplace or competitors. You’ll learn what to do when you encounter challenges and how to get the most out of opportunities as well as understanding that your experiences and outcomes are fully in your control.
If you have any sort of resistance, reluctance, disdain, fear or dread about sales and selling, this is the guide for you. If you enjoy exploring new ideas, intellectual stimulation and personal growth, this is the guide for you. If you want the right people to access and benefit from what you have to offer, this is the guide for you. If you want to do work you love and enjoy the fruits of your labor in the form of financial remuneration or the benefit that your work provides to others and the world (or ideally both), this is the guide for you.
Your expertise is likely not logo design, so you need help. As an entrepreneur, you want to be intimately involved in the creation process of your business’s primary visual. It’s personal. It’s something that you are passionate about and want to have full input and be able to direct the process. But you really don’t know where to start or how to get it done. This guide will help you through that process and allow you to be as involved as you want to be in the creative development of a business identity.
There are many books and websites giving advice on this topic, and many are doing it for free. “Why not use those?” you ask. Well, there’s a reason you haven’t so far, so why is that? The other important distinction is that Confident Entrepreneur guides use a proprietary framework for inquiring into your thinking plus proven action steps that help you successfully translate your breakthroughs into executable actions. This formula of brainstorming followed by practical steps that walk you through the entire process is something not offered until now.
This CE guide is unique in three distinct ways:
- It provides creative problem-solving exercises that help you gain greater clarity around how to make the logo personal and a strong reflection of your business vision.
- It includes best practices from logo designers and creative experts with practical, in-the-field business branding experience.
- New clarity around what's important
- Breakthroughs in achieving their aspirations
- More joy and inner peace
- A more satisfying journey to their aspiration
- Pleasant, unexpected insights
- Improved relationships and deeper compassion
- Increased trust in life and the natural process of creativity