Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) 1st Edition, Kindle Edition

4.6 out of 5 stars 330 ratings
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ISBN-13: 978-1119551447
ISBN-10: 1119551447
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From the Publisher

Editorial Reviews

From the Inside Flap

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today. --This text refers to an alternate kindle_edition edition.

From the Back Cover

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today. --This text refers to an alternate kindle_edition edition.


Product details

  • File Size : 24321 KB
  • Print Length : 368 pages
  • Publication Date : November 12, 2019
  • Word Wise : Not Enabled
  • Publisher : Wiley; 1st Edition (November 12, 2019)
  • ASIN : B07ZZM9FDT
  • Language: : English
  • Enhanced Typesetting : Not Enabled
  • Text-to-Speech : Not enabled
  • X-Ray for Textbooks : Enabled
  • Lending : Enabled
  • Customer Reviews:
    4.6 out of 5 stars 330 ratings