- Paperback: 336 pages
- Publisher: Three Rivers Press (February 27, 2007)
- Language: English
- ISBN-10: 0307341445
- ISBN-13: 978-0307341440
- Product Dimensions: 6.1 x 0.7 x 9.2 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 404 customer reviews
- Amazon Best Sellers Rank: #21,520 in Books (See Top 100 in Books)
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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
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From Publishers Weekly
Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence. (Feb. 27)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.
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Unlike Aristotle and those who write about and teach rhetoric, he does not spend much time on positive, rational persuasion, clear explanation, the power of effective description. In other words the non-manipulative aspects of logos, pathos, ethos that responsible communicators, arguers, debaters ~should~ generally be doing.
That is a vital subject. And something that is lost in the irresponsibility and sleaze of junk information, fake news, manipulative persuasion that we see all around us:
How to do it RIGHT! And it is not as if that is easy or obvious, as the author seems to suggest in at least one passage.
I have asked to borrow this book from my dad for the next semester because I think it'll be a great tool for teaching Rhetorical Arguments and Analysis in my first year writing courses.
In searching for a book on debate for my own children I stumbled on this gem. It goes far beyond debate strategy to cover a huge variety of successful techniques for communicating with others. While at some points it seems to advocate manipulation I think of how many relationships would be much happier if people understood these communication techniques.
This is a book about communications. If you are selling, negotiating, relating your ideas to others or in general have opinions that you enjoy sharing, the techniques presented in this book will provide you with options. The more options you have to convince another to see your point of view, the better chance you have of watching them nod their head YES as you speak. Shifting the perspective of the conversation may be one of the most valuable tools I've obtained from the program. I am not yet done reading the book, but I've already reread the sections I read to really absorb the material.
In short, if you are a conversationalist, an avid communicator, an extrovert with a point of view, then you will love reading this book.