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Thank You Notes Paperback – Bargain Price, May 23, 2011
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Jimmy asked last night that everyone place an order for the book on May 26, 2011 at 3:00 PM EST - Noon on the Pacific coast. His goal? To be the #1 ranked book on Amazon.com - if only for an hour. I'll be placing another order on Thursday to support his quest.
It's the best $6.60 you'll spend as laughter is priceless.
In the end, this is a really funny little book from my favorite late night host, and I don't mind supporting the show by buying the book. :)
Now along with the writers of "Late Night," he has published "Thank You Notes" in book form. It features 164 glossy pages - one note per page each with a corresponding image. The size reminded me of McDonald's coupon books that arrive in the mail. As a coffee table book, it can easily be read in under 10 minutes. It's not an earth-shattering, game-changing publication. It is what it is - a collection of humorous jokes that examine the minutia of life from toilet paper to sweater vests.
The book reads like a compilation of the best tweets from the "Saturday Night Live" alum. Jimmy is a Twitter fanatic (you can follow him - along with over 3 million other people - at @JimmyFallon) as well as a savvy marketer. He employed the notoriety of his talk show as well as his social media standing in order to spur sales. He asked his fans, a.k.a. his "Fal Pals," to purchase a copy on May 26 via Amazon for a one hour window (3-4 p.m. Eastern, 12-1 p.m. Pacific) to boost the overall sales ranking. It worked. Jimmy's book soared to #1 on the online retailer's site. It also went on to secure the #2 spot on the "New York Times" best seller.
Following are some of my favorite selections:
- Thank you guy in the revolving door who isn't pulling his weight, for letting me handle all the pushing responsibilities while you handle all the waiting responsibilities. No, let me get it for you. You're the king of the hotel entrance.
- Thank you Chinese delivery place, for giving me three sets of utensils when-SURPRISE!-it was just me eating. Are you trying to tell me that one person shouldn't eat all this food? Next time why not take it further? Why not have the fortune cookie tell me to "take human bites." Or say "Are you done now, fat ass?"
- Thank you flour, for keeping the paper sack container business alive. Don't want to change your packaging, huh? Whenever I buy you I feel like I'm Charles Ingalls buying something from Oleson's store on credit.
- Thank you little kid who keeps pushing the button on the Dancing Santa Doll at the drugstore. Go ahead and just keep on pushing. I love hearing the electronic version of "Rockin' Around the Christmas Tree" over and over and over. Stop pushing the button for one second so I can tell you a secret: "Santa isn't real!"
- Thank you people who show off their high school Spanish when pronouncing their order at a Mexican restaurant. The way you just said "fajita" made me feel like I was wandering the rustic streets of Guadalajara. But I'm not. I'm in a Taco Bell and you're holding up the line, amigo.
Overall, this book is definitely the hysterical replacement to the generic Hallmark thank you card.