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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea Hardcover – September 17, 2019

4.6 out of 5 stars 2,561 ratings

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Editorial Reviews

Review

"Engaging and insightful"―Reed Hastings, CEO of Netflix

"Netflix was built on the vision and creative DNA of one man — Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world."―
Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs

"Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win."―
Lloyd Tabb, founder ofLooker

"Marc wastes no time cutting through the noise and identifying the truth. Every moment I have spent with Marc, whether it was as he formulated and launched Netflix or since then, has been truly rewarding. Marc understands what is important whether it is your product, your marketing, or your business plan. A remarkable and one of a kind visionary."―
Mitch Lowe, founder of RedBox

"An entertaining chronicle of creativity, luck, and unflagging perseverance."―
Kirkus

About the Author

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor, whose career as an entrepreneur spans four decades. In addition to being the co-founder and first CEO of Netflix, Marc has founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). He is host of the top-10 Apple podcast That Will Never Work, where he works directly with entrepreneurs to provide 1-on-1 mentoring. He lives in Santa Cruz, California.
 
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Product details

  • Publisher ‏ : ‎ Little, Brown and Company; Advanced Reader Copy edition (September 17, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0316530204
  • ISBN-13 ‏ : ‎ 978-0316530200
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 6.45 x 1.35 x 9.55 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,561 ratings

About the author

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Marc Randolph is a veteran Silicon Valley entrepreneur, advisor and investor. Marc was co-founder of Netflix, serving as their founding CEO, as the executive producer of their web site, and as a member of their board of directors.

Although best known for starting Netflix, Marc’s career as an entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs including the co-founders of Looker Data which was recently sold to Google for $2.6B, and invested in numerous successful tech ventures.

He is a frequent speaker at industry events, works extensively with young entrepreneur programs, sits on the board of the environmental advocacy group 1% for the Planet, and chairs the National Outdoor Leadership School’s Board of Trustees.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,561 global ratings

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