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Showing 1-10 of 270 reviews(Verified Purchases). See all 405 reviews
on September 17, 2017
Great marketing can make a company, break a company, or reestablish a company. How does the marketing professional find success? How can they repeat that success? For many marketers, they think it has to do with the brand or the size of their budget. However, we may have found that the answers are not quite what we thought.
Marketing veterans Al Ries and Jack Trout give us the benefit of their many learnings from their long 30+ years careers. Al and Jack met while working in the marketing department at GE in the 1960s, and quickly became partners consulting for many top Fortune 500 and Fortune 100 companies. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.
Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales.
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on September 14, 2017
Some of the examples are getting dated. If you under 30 you may not even know about some of them. But it is still good.
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on September 12, 2017
I found this book to be refreshing, not a whole guide but rather a simple and straightforward introduction to marketing, enjoy folks!
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on September 12, 2017
5 star content! Fantastic & succinct info that cuts the fluff and lets you learn an incredible amount in only a few hours of reading. Very impressed.

1 star highlight limit! I went through this book on my kindle and highlighted lightly but in the end was only able to access a third of my clippings. Very annoying
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on September 1, 2017
Maybe these ideas aren't exactly "laws", but this was a useful read for someone with more sales than marketing experience. I've spent most of my career in advertising sales and this gave me insight into the thinking of ad agencies.
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on September 1, 2017
It's good but some of the laws are not as immutable as the title claims. The world is changing and so are the laws. However it is a great foundation to work from
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on August 27, 2017
Informative!
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on August 24, 2017
I took lots of notes. It broke down a lot of New concept and was smart enough to hit old ones.
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on August 3, 2017
Great book. A must read. It's a little outdated, content wise, but the laws still hold up.
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on July 31, 2017
OLD, cliche
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